Salt: Day X Exists Mission 7, “Stealth”, Now Live Dan Koelsch, June 30, 2010 As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to track a Day X agent. This week, you’ll need to sneak into a Day X base to get photographic evidence. For those catching up, the premise of the game is that Evelyn Salt (Jolie), a government agent, is on the run for being suspected of being a sleeper agent. Part of the terrorist plot called “Day X” is the awakening of these sleepers. Salt is trying to clear her name, and needs your help to do so. In the pre-game video for this week’s mission, you learn Salt has found Catherine Hicks in a Day X safehouse. You need to go in and take pictures of the package she received. This week we have another easy game, and in the post-mission talk with your boss, you learn that the circuit board and chess code message you found are still an enigma to the Agency. Don’t forget about the hidden codes for extra points! You should be able to figure each out from the mission reports and other items on your “desk”. I don’t want to give them away, so head on over to Unfiction if you wish to cheat. Salt, starring Angelina Jolie and Liev Schreiber, is directed by Phillip Noyce (Clear and Present Danger, The Saint) and written by Kurt Wimmer (The Thomas Crown Affair, Law Abiding Citizen) and Brian Helgeland (Conspiracy Theory, Robin Hood). See it in theaters on July 23rd. ARGs & Campaigns Viral Marketing Angelina JolieDay X ExistsGameSalt
Comic-Con UPDATED: Play 80’s Video Games At Comic-Con To Win Walk-On Role In “Pixels” July 24, 2014July 25, 2014The upcoming feature film Pixels starring Adam Sandler and Peter Dinklage and directed by Chris Columbus is based on the viral video hit of the same name. The story involves the world being attacked by old school video game characters, so for this year’s Comic-Con, Sony has created an 80’s video game… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
“The Simpsons” Gets A Lego Designed Episode February 20, 2014Briefly: With the success of all the Lego video games and the recent smash hit The Lego Movie crushing the box office, the team behind Fox’s The Simpsons are teaming up with the toy company to create an episode designed entirely by Lego. Fox consumer products say that the episode… Read More