Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Latest Star Wars-Adidas Promo Gives You Control of the Death Star

Alex Gerage, June 30, 2010

Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump.




The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend.


Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future.


Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star?  Let us know below!


(The targeted example above is Staples Center in Los Angeles)

Viral Marketing AdidasStar Wars

Post navigation

Previous post
Next post

Related Posts

“Veronica Mars” Movie Updates

March 21, 2013

It’s been just over a week since the Kickstarter campaign launched to get a Veronica Mars movie. Now that the film has been funded (with over $3.7 million so far), the focus starts shifting to the content of the movie. Fortunately, creator Rob Thomas has given us some ideas about…

Read More

Christoph Waltz Is DJesus on SNL

February 17, 2013

Last night, Django Unchained star Christoph Waltz hosted Saturday Night Live. While there were several skits that were hilarious, the best was clearly the fake trailer where Waltz takes on Quentin Tarantino films. Watch that sketch, as well as the entire episode, after the break.

Read More

Second Iron Man Clue Hits And It’s Just As Confusing

December 14, 2009December 14, 2009

Here it is, the second clue in the CONFIRMED viral for Iron Man 2. Jon Favreau used his twitter account today to announce that the second clue would be posted on Screenrant today, and here it is. It seems that we were right to be be picking up on the…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.