Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Latest Star Wars-Adidas Promo Gives You Control of the Death Star

Alex Gerage, June 30, 2010

Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity involves your house and the Death Star. Did I catch your attention? Learn the details after the jump.




The Adidas Originals Death Star Superlaser Application uses Facebook and Google Maps to show the destruction that the space station could cause if it was in service today. Once the application loads, you can connect it with your Facebook profile and enjoy the proceeding clip. As they did with the ‘Cantina 2010’ spot, the application edits together actual scenes from A New Hope to create the allusion that the Death Star is prepping to strike, only the target isn’t the planet Alderaan, but rather your house or that of a friend.


Between the ‘Cantina 2010’ video and this interactive app, it’s obvious to me that Adidas has their creative marketing juices flowing. Heck, I find these promotional moves more appealing than the shoe designs themselves (I am a huge Star Wars fan, but my feet get scared just looking at them). Let’s hope though sales are strong so that we may be treated to more viral applications like these in the future.


Do you own a pair of Adidas Originals Star Wars shoes? Did you lose your home to the Death Star?  Let us know below!


(The targeted example above is Staples Center in Los Angeles)

Viral Marketing AdidasStar Wars

Post navigation

Previous post
Next post

Related Posts

South Park Pokes Fun at Avatar

November 13, 2009November 13, 2009

Never before have I seen a film parodied and mocked over a month before its theatrical release. Such is the case though when the film is Avatar and the expectations are monumental. Apparently Matt Stone and Trey Parker became aware the growing hype and decided to cash in on it with…

Read More

Review: District 9 – Fresh, Exciting and Visually Fantastic

August 14, 2009September 7, 2009

Editors note: This review is spoiler free! In 1982, they arrived. The world wondered who, or what, was inside this giant spaceship now hovering over Johannesburg, South Africa. When the government of Johannesburg ordered the military to enter the ship, the world found out that what was in this craft…

Read More

Webisodes for NBC’s Community To Premiere This Week

April 21, 2010

The Office can’t have all the web fun. Tomorrow, NBC’s Community will premiere their own web series, titled “The Spanish Video Assignment”. Take a look at the trailer for the webisodes after the break, and head over to the show’s NBC homepage on Thursday to see the whole thing.

Read More

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 MovieViral.com. A Sometimes Weekly Company in Partnership with W Corp. All Rights Reserved.