You Can Be A Part of Discovery Channel’s Shark Week Dan Koelsch, July 11, 2010July 11, 2010 Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part of the festivities by posting a YouTube video of you singing the Discovery Channel song with shark lyrics in “Discovery Channel’s Shark Week Video Challenge”. Get the details in the video below. Submit your responses here, and Discovery will edit the best ones together into a single video to promote Shark Week. Get more information on Shark Week (and play some shark games!) at Discovery.com. Contests Viral Marketing ContestsDiscovery ChannelShark Week
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
Is “The Inside Experience” Coming To An End? August 3, 2011If you’re getting tired of our updates for The Inside Experience, well then you might be in luck. Yet another episode was posted today (#7 if you’re counting), and it seems like Christina has finally had enough. Watch the episode after the break and read how you can participate in… Read More