You Can Be A Part of Discovery Channel’s Shark Week Dan Koelsch, July 11, 2010July 11, 2010 Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part of the festivities by posting a YouTube video of you singing the Discovery Channel song with shark lyrics in “Discovery Channel’s Shark Week Video Challenge”. Get the details in the video below. Submit your responses here, and Discovery will edit the best ones together into a single video to promote Shark Week. Get more information on Shark Week (and play some shark games!) at Discovery.com. Contests Viral Marketing ContestsDiscovery ChannelShark Week
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More
Sherlock: Modern Day Viral Is Afoot July 31, 2010March 20, 2013One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was… Read More
3rd Iron Man 2 Clue Just In December 15, 2009December 15, 2009Once again, director Jon Favreau has let us know of another newspaper image, this time on Chud. Devin also talks about the Iron Man 2 trailer screened at the annual Butt-Numb-a-thon, so check that out. Looks like the highlighted words are the key, as they have so far spelled out… Read More