You Can Be A Part of Discovery Channel’s Shark Week Dan Koelsch, July 11, 2010July 11, 2010 Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part of the festivities by posting a YouTube video of you singing the Discovery Channel song with shark lyrics in “Discovery Channel’s Shark Week Video Challenge”. Get the details in the video below. Submit your responses here, and Discovery will edit the best ones together into a single video to promote Shark Week. Get more information on Shark Week (and play some shark games!) at Discovery.com. Contests Viral Marketing ContestsDiscovery ChannelShark Week
Begin Your Harry Potter Quest Before It All Ends July 11, 2011July 12, 2011Harry Potter the Quest is a new interactive way for fans to prove how much of a Harry Potter enthusiast they are to themselves and their friends. This new site has Potter fans proving their loyalty by having them play games, viewing exclusive first looks, and hearing some samples of… Read More
“G.I. Joe: Retaliation” Viral: Cobra is Calling You to Join their Special Forces April 25, 2012April 25, 2012It would sound really bad if I asked you if I gave you an exciting opportunity to join a terrorist organization, but considering this is for Cobra, I think I can make an exception. A viral campaign for G.I. Joe: Retaliation has launched in the form of a Cobra Special… Read More
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More