You Can Be A Part of Discovery Channel’s Shark Week Dan Koelsch, July 11, 2010July 11, 2010 Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part of the festivities by posting a YouTube video of you singing the Discovery Channel song with shark lyrics in “Discovery Channel’s Shark Week Video Challenge”. Get the details in the video below. Submit your responses here, and Discovery will edit the best ones together into a single video to promote Shark Week. Get more information on Shark Week (and play some shark games!) at Discovery.com. Contests Viral Marketing ContestsDiscovery ChannelShark Week
Social Networks “Wish I Was Here” Makes Personalized Trailer For Each Kickstarter Backer May 19, 2014May 19, 2014I’m not ashamed to say that I contributed to Zach Braff‘s Kickstarter campaign for his new film, Wish I Was Here. I loved his directorial debut Garden State and I was interested in seeing what he would create in his follow-up and companion piece to his earlier film. For those… Read More
Rocket Poppeteers Sends Out ‘Fleet Assessment #1’ March 23, 2011The Super 8 ‘Rocket Poppeteers’ viral has been silent for a while. Before the site went down for renovations last month, those who signed up for the Astronaut Training Program were sent certificates showing that they had been accepted into the program. Today, Astronaut Trainees were sent an email about… Read More
ARGs & Campaigns “Apollo 18″ Steps Up Viral With Top Secret Document and New Website December 15, 2010April 27, 2011Last month we told you about Dimension Films’ found-footage thriller Apollo 18, whose plot revolves around the idea that there is a (sinister) reason that we never went back to the moon (at least publicly) after the Apollo 17 mission. There was a strange viral video that accompanied the debut… Read More