Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com Nick Butler, July 12, 2010July 12, 2010 2nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump.In addition to the above video, the package also contained a “charred note” that reads: “You have been chosen to join the 2ndMass PRESS PLAY 2ndmass.com”That website contains 3 hyper-links, one over the G in “fiGht” which displays a clock, one over the V in “surVival” which shows the end of the video above, and one over the piece of paper off and to the right which links to this wikipedia article on QR codes. You may have noticed the QR code in the video but that just links back to 2ndMass.com.ComingSoon points out that the address on the package links back to Turner Entertainment and this is probably relating to Steven Spielberg’s new series “Falling Skies,” which you can read about here. The location on 2ndMass.com is in San Diego, so something will undoubtably take place at Comic-Con.We’ll be covering Comic-Con LIVE from San Diego, so be sure to check back for up-to-date news on this viral campaign and other Comic-Con events. Until then, what do you think this is for? Is it for Falling Skies? Tell us what you think in the comments below. ARGs & Campaigns Comic-Con Viral Marketing 2nd Mass2ndMass.comComic-ConFalling SkiesSteven Spielberg
Tron Tuesday: Daft Punk’s “Derezzed” Music Video October 26, 2010It’s Tuesday, which means that Disney has released yet another Tron: Legacy promotion. This week we have the music video from Daft Punk for the song “Derezzed”. The video includes clips from the film and an intro by Michael Sheen asking Daft Punk to electrify the audience. Click the jump… Read More
What Do The New “Super 8” Viral Clips Tell Us? May 4, 2011May 4, 2011We’ve brought you bits and pieces of the mysterious video that is slowly being put together on S8EditingRoom.com, and now we have enough that we can at least try to speculate on the video as a whole. Get the details on the latest addition to the Super 8 viral campaign… Read More
HBO Brings the 1920’s Back with “Boardwalk Empire” Themed Train September 9, 2011I have not seen Boardwalk Empire, but I know many who have, and they all contend that it was one of the best shows on television last year. Such widespread praise has generated some substantial hype for the show’s second season, which is scheduled to premiere September 25th on HBO…. Read More