Right Turn You Must: Yoda’s TomTom Recording Session Alex Gerage, July 27, 2010 The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but fortunately caught on video. Check out what went down after the jump. If there is anything to gather from watching these viral videos, it is that both Jedi Masters and Sith Lords have difficulty taking directions from us non force wielders. Take a look at the issues the two TomTom guys had in coaxing Yoda to perform his lines: Yoda is the second of the four Star Wars voices to have their own video released. Although I doubt we will see Harrison Ford donning his smuggler gear anytime soon to participate in a viral like this, I wouldn’t be surprised to see hear about C3PO’s experiences in the studio over the next few months. The TomTom Star Wars voices are priced at $12.95 and you can purchase them here. Viral Marketing Viral Videos Star WarsTomTomViral video
Exclusive 2012 Posters August 27, 2009August 27, 2009Sony Pictures had a tweet today in regards to “Rio, D.C. and L.A. get destroyed”. Click on the link, and sure enough, they are all being destroyed. Then again, during the apocalypse, not much is safe. Take a look at these great posters. The end of the world is coming… Read More
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More