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Does Comic-Con Actually Hurt Movies?

Corey, July 31, 2010

San Diego Comic-Con 2010 has already came and went. Many movie studios and TV networks brought all their goodies to the event this year in hopes of gaining positive buzz from the most important people to their franchises, the fans themselves. Warner Brothers, Marvel, AMC and many other places all showed footage from their biggest movies and TV shows, generally getting great response. The question is, does it really matter?

Well, Heat Vision seems to think it’s all a wolf in sheep’s clothing, and they have proof to back this up. With a graph from Flixster showing us the Comic-Con aftermath, online activity increased for only a few movies, whereas most others dropped off.  Movies like Scott Pilgrim and Zack Snyder’s Sucker Punch blew up with Google searches after Comic-Con; Thor, Captain America, Tron: Legacy, Green Lantern and other big tent-pole movies all declined in Google searches. Of course I don’t understand why Thor declined in searches when it was a trending topic on Twitter for two days straight. I guess that could just be the buzz for the trailer afterwards and everyone waiting for it to leak, which it eventually did.





Personally, I don’t pay any attention to the research, seeing how all those movies are still going to be huge (well, that’s the idea at least) in the long run.  Cinematical even said themselves that this was basic statistics, and no real cause for the decline in searches was known yet. Another thing they’re not taking into account is the entire idea of Comic-Con. It’s to get the fans talking so that they go home to all their friends and family and tell them how awesome the footage was. Of course it’d die down after awhile, but once an official trailer was release for one of those tent-pole movies, all that buzz will be brought back up.


Do you think Comic-Con hurts movies? Discuss it below in the comments section.

Comic-Con Conventions Events Viral Marketing Comic-ConScott PilgrimScott Pilgrim Vs. The WorldSucker PunchThor

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Comments (2)

  1. Pingback: Does Comic-Con Actually Hurt Movies? | The Movie Volt
  2. davidscholes says:
    August 1, 2010 at 1:27 am

    It's hard to say. The Marvel Panel (Thor, Avengers, Captain America) seemed to be almost the focal point at the SDCC.

    It's now only very soon after SDCC and, of course. the Thor movie itself is not out until 2011.

    If you get tired of waiting for Thor check out some of my Marvel (mainly Thor) fan fiction. Just scroll down below my author profile and you will see over 40 fan fiction stories here:

    http://www.fanfiction.net/u/1276881/David_Scholes

    Maybe also check out my new novella. Only just released as an e-book on Xlibris and also now available in Kindle edition on Amazon: http://www.xlibris.com/SoldieroftheBrell.html

    http://www.amazon.com/Soldier-of-the-Brell-eboo…

    http://www.booksonboard.com/index.php?BODY=view…

    Cheers

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The Latest Viral News for Films and Beyond!

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