Does Comic-Con Actually Hurt Movies? Corey, July 31, 2010 San Diego Comic-Con 2010 has already came and went. Many movie studios and TV networks brought all their goodies to the event this year in hopes of gaining positive buzz from the most important people to their franchises, the fans themselves. Warner Brothers, Marvel, AMC and many other places all showed footage from their biggest movies and TV shows, generally getting great response. The question is, does it really matter? Well, Heat Vision seems to think it’s all a wolf in sheep’s clothing, and they have proof to back this up. With a graph from Flixster showing us the Comic-Con aftermath, online activity increased for only a few movies, whereas most others dropped off. Movies like Scott Pilgrim and Zack Snyder’s Sucker Punch blew up with Google searches after Comic-Con; Thor, Captain America, Tron: Legacy, Green Lantern and other big tent-pole movies all declined in Google searches. Of course I don’t understand why Thor declined in searches when it was a trending topic on Twitter for two days straight. I guess that could just be the buzz for the trailer afterwards and everyone waiting for it to leak, which it eventually did. Personally, I don’t pay any attention to the research, seeing how all those movies are still going to be huge (well, that’s the idea at least) in the long run. Cinematical even said themselves that this was basic statistics, and no real cause for the decline in searches was known yet. Another thing they’re not taking into account is the entire idea of Comic-Con. It’s to get the fans talking so that they go home to all their friends and family and tell them how awesome the footage was. Of course it’d die down after awhile, but once an official trailer was release for one of those tent-pole movies, all that buzz will be brought back up. Do you think Comic-Con hurts movies? Discuss it below in the comments section. Comic-Con Conventions Events Viral Marketing Comic-ConScott PilgrimScott Pilgrim Vs. The WorldSucker PunchThor
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
Viral Video Round Up: Batman, Goodnight Moon, The Walking Dead, And More! April 22, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
2012: Soren Ulfert Needs Your Help Hacking into the IHC! September 29, 2009September 29, 2009Looks like Soren Ulfert, formerly of the IHC, has finally found a purpose to his life after being abruptly fired from his position as Communications Director. As we reported before, Mr. Ulfert created his own blog, where he has now posted a new video, titled “Wheels Within Wheels“, after trying… Read More
It's hard to say. The Marvel Panel (Thor, Avengers, Captain America) seemed to be almost the focal point at the SDCC.It's now only very soon after SDCC and, of course. the Thor movie itself is not out until 2011.If you get tired of waiting for Thor check out some of my Marvel (mainly Thor) fan fiction. Just scroll down below my author profile and you will see over 40 fan fiction stories here:http://www.fanfiction.net/u/1276881/David_ScholesMaybe also check out my new novella. Only just released as an e-book on Xlibris and also now available in Kindle edition on Amazon: http://www.xlibris.com/SoldieroftheBrell.htmlhttp://www.amazon.com/Soldier-of-the-Brell-eboo…http://www.booksonboard.com/index.php?BODY=view…Cheers