Stallone’s Explosive Expendables Interview on YouTube Dan Koelsch, August 4, 2010May 12, 2011 If you’ve been on YouTube since yesterday, you may have noticed the banner advertisement on the homepage for The Expendables. Specifically, it directs you to an “explosive” interview with director, writer, and star Sylvester Stallone that is on YouTube. However, what you see isn’t exactly what you get. The link directs you to YouTube.com/Expendables, which would usually mean that’s the profile page for the film, but what you see is a video of the aforementioned interview, which was posted by Insider Hollywood. However, there is no such thing as Insider Hollywood (the profile doesn’t even really exist), and you can’t click anything on the page, so you may see where I’m going with this. Just watch the interview and you’ll see what’s going on. Sly has to stop his interview to take care of some enemies in the video thumbnails to the right. While it’s all a bit over-staged and corny, it’s still a cool idea from The Visionaire Group and is definitely a different approach to marketing. What do you think? The Expendables opens August 13th. Viral Marketing ExpendablesThe Visionaire GroupYouTube
Join the IMF Team With Two Interactive Websites for “Mission: Impossible – Ghost Protocol” December 24, 2011This is the first weekend that Mission: Impossible – Ghost Protocol is out in regular theaters, and if you haven’t had a chance to see, it’s definitely worth your money. You can read our full review here, but if you want to join IMF yourself, then we have two missions… Read More
Salt: Day X Exists Game Is Now Live May 17, 2010May 17, 2010Last month we told you about the Day X Exists website for the action spy movie Salt starring Angelina Jolie. Now the game within the site has officially launched, and you have a chance to do what every guy dreams: catch Angelina Jolie. Check out the details after the break. Read More
12 Days of Viral – DAY TWELVE December 24, 2009December 22, 2009On the twelfth day of viral, my movie gave to me….. Public displays This is it folks. The final piece of MovieViral’s ongoing holiday series. And I saved the best for last. If you want to get people’s attention, then get people to be a part. If we start with… Read More