Super 8: Rocket Poppeteers Site Updated To Let You Fly The Rocket SSF1 Dan Koelsch, August 4, 2010August 4, 2010 Last week the Rocket Poppeteers website finally opened, giving us our first glimpse at what many are calling the new Slusho. The structure of this site seems to support that moniker, as there is a lot of pointless things you can do in the newly opened section, “Fly the Rocket SSF1”. Find out more about the updated site after the break. For those needing to catch up, the site is for a fictional ice cream bar that is part of the viral for J.J. Abrams’ Super 8. Slusho was the viral sweet treat for the Abrams-produced Cloverfield, so if this stays the course, then Rocket Poppeteers may be a big part of the back story for the film, but only play on a cameo role on screen. Slusho’s website was full of detail, but none of it lead to any actual information on the film itself. It was mostly misdirection, like a flavor robots. Followers of the Super 8 viral are scouring the details of this site as well, and the newly opened section hopes to provide some clues. You get to be in the cockpit of the Rocket SSF1 and fly it to different locations, “The Rocket Poppeteers Legacy”, “P.M.C.”, “Uncharted Territory”, “Poppeteers Pride”, “Coop’s Amazing Adventures”, “Space Station: Freezer”, “Astronaut Program”, and “Super Space Store”. Unfortunately, most these locations are locked, as you get various in-game reasons why you can’t yet go. Interestingly, the only location open is the “Space Station: Freezer”, which shows you the different flavors as rankings (Slusho robots anyone?). The viewing window shows a cartoon outer space complete with things flying by and even Captain Coop outside in a space suit. You may recognize these images from the hidden pages found on Unfiction. There are a few buttons and knobs you can click to make noises, but other than that they don’t really do anything. So, check out the site and let us know what you find! ARGs & Campaigns Viral Marketing Rocket PoppeteersSuper 8
Mouth-Taped-Shut.com Reveals New Photos and Artwork for “The Girl with the Dragon Tattoo” September 21, 2011September 21, 2011If you love ambiguous and perplexing marketing, then you must be following mouth-taped-shut.com, the viral site for David Fincher’s The Girl with the Dragon Tattoo. So far we’ve seen odd photos and some links to interviews. But in some recent updates, we have seen a brand new poster for the… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
The Box: You Are The Experiment October 29, 2009October 29, 2009An interesting website popped up for the upcoming film The Box, which you’ve probably seen ads for on TV. The basic premise: A box is brought to a couple’s house and inside is button, and if they push the button a random person in the world they don’t know will… Read More