Tron Legacy Operative Phones Are Still In Play Dan Koelsch, August 17, 2010 Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now, thanks to players on Unfiction, we know that money has been added to the cell phone accounts, meaning there are more activities ahead. What could they be? Give us your thoughts in the comments below. Viral Marketing Flynn LivesTron LegacyZero Hour
Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site January 19, 2011January 19, 2011Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may… Read More
‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence December 20, 2013December 20, 2013Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn… Read More
New Interactive Trailer for “Snow White and the Huntsman” May 24, 2012May 24, 2012One of my most anticipated films of the summer is Universal’s Snow White and the Huntsman, which takes the mythology of Snow White a lot more seriously than this year’s earlier release Mirror Mirror. The action adventure retelling opens in theaters next Friday, June 1st, and Universal has created an… Read More
Money has been being dropped into the phones occasionally fairly regularly since they were originally distributed. Until something happens, it just means they’re still keeping them alive for something… sometime…