Tron Legacy Operative Phones Are Still In Play Dan Koelsch, August 17, 2010 Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now, thanks to players on Unfiction, we know that money has been added to the cell phone accounts, meaning there are more activities ahead. What could they be? Give us your thoughts in the comments below. Viral Marketing Flynn LivesTron LegacyZero Hour
Viral Video: Leaked Iron Man 2 Footage (Parody) March 26, 2010The release of Iron Man 2 is just over a month away, and fans are clamoring to get any glimpse of the much anticipated sequel to 2008’s blockbuster. Landline TV gives us a very special behind-the-scenes look at the film. Check it out after the break. Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
The Walking Dead Wants You To “Spread The Dead” October 12, 2011October 12, 2011The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and… Read More
Money has been being dropped into the phones occasionally fairly regularly since they were originally distributed. Until something happens, it just means they’re still keeping them alive for something… sometime…