Tron Legacy Operative Phones Are Still In Play Dan Koelsch, August 17, 2010 Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now, thanks to players on Unfiction, we know that money has been added to the cell phone accounts, meaning there are more activities ahead. What could they be? Give us your thoughts in the comments below. Viral Marketing Flynn LivesTron LegacyZero Hour
Let Me In’s “Bloody” Viral Marketing July 14, 2010July 16, 2010To me, one of the best forms of viral marketing is that physical piece that gives the recipient a special feeling. Sometimes it’s a cell phone or a flash drive with confidential info. Perhaps it’s a wallet or a birthday cake. And sometimes, it’s a funnel…. with dried up blood… Read More
Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade March 1, 2010December 1, 2010The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after… Read More
Abraham Lincoln and Michelangelo Team-Up in “The LEGO Movie” Special Feature June 12, 2014June 12, 2014The LEGO Movie was one of this year’s biggest surprise hits and it’s due to be released on Blu-Ray and DVD next Tuesday. We’ve got your first look at one of the hilarious special features from the home media release. Michelangelo, one of the world’s greatest artists, and Abraham Lincoln,… Read More
Money has been being dropped into the phones occasionally fairly regularly since they were originally distributed. Until something happens, it just means they’re still keeping them alive for something… sometime…