Tron Legacy: What You Get For Playing The Game Dan Koelsch, February 24, 2010December 1, 2010 Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got the Paris code. Going by the name “Miss Selector”, the Paris operative blogged about her entire experience on her website. Be sure to check it out for the full details, but here are some of the highlights. She lives very near to the arcade, so she was the first one there. She finds a lady with a Flynn Lives shirt, who gives her a package (similar to 2012’s drop locations). The package has cell phone to be used with a British phone number. She calls and is given instructions to find ANOTHER secret package, which she finds. It has a Tron wallet with some cool things inside (like a Tron coin). The rest of the blog has her detailing how she entered the code into the website and such. One thing we learned from this is that the “Field Operatives” are indeed the players who got there first and retrieved the code. We’ll have to see how if that list means anything going forward. Viral Marketing Flynn LivesTron LegacyZero Hour
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content September 12, 2012This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit… Read More
Black Dynamite Film and Viral Campaign Review January 22, 2010January 22, 2010In September 2009, /Film ran the teaser trailer for director Scott Sanders’ Black Dynamite, a comedy based on the blaxploitation films of the 1970s. Directed by Scott Sanders and written by Michael Jai White, the film focuses around the main character of Black Dynamite, played by Michael Jai White (The… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More
Hi again from Paris! The follow up is quite disappointing so far… http://www.miss-selector.com/2010/02/tron-legacy-une-ope-qui-fait-pschiiit.html