Halo Reach Uses New Interface, 4 More Live-Action Commercials To Come Kris, August 21, 2010August 22, 2010 Bungie is not new viral marketing for the Halo series. Both Halo 3 and ODST had interactive games, but this new viral campaign takes us to a whole new level. Find out how you, your facebook, and a robot arm will make a “Light Sculpture” after the jump.Brightcove.com has shown us a preview of the countdown for RememberReach.com, set to launch a new interface at August 23rd, 3:00am EST. Unlike their “Become A Spartan 3” game, the countdown will lead to an extrodinary interface that lets you control a kuka Industrial Robot. Basically, you will login via facebook and control the robotic arm to plot a point on the screen, which notably looks like placing a star on a dim night sky. Be careful, you only get to do it once, and in the end you and everyone else who participated will have created a Light Scuplture that will be completed before Halo: Reach, which comes out in september 14th.The “Light Sculpture” will be a monument to Noble Team, the main characters of the game, which will most likely look like the same scuplture that comes in the Legendary edition.Many thanks to Alejandro Rivero who has been doing impressive work at logging the Halo Reach ARG experience along with other forum members over at a Blackwaterops.com thread.By doing some decoding, it is revealed that a mini-series of 6 or 7 short live action commercials will be shown, like the latest one (out of 3) down below.No Doubt it will be a total of 7, since it is Bungie’s theme number for just about everything. They seem to be focusing more on giving clues to the story than the action aspect of the game, which is in no way a bad thing. Halo: Reach comes out in September 14th. Viral Marketing Halo Reach
Anthony and Joe Russo Talk “Captain America: The Winter Soldier”, Influences, Creating A Poltical Thriller, And More March 24, 2014March 24, 2014The one thing that may surprise audiences who watch Captain America: The Winter Soldier is that it is directed by Anthony and Joe Russo, two men with strong comedic backgrounds. They might be the last two people you’d think would direct an action film, let alone a sequel to the… Read More
Salt: Day X Exists Game Is Now Live May 17, 2010May 17, 2010Last month we told you about the Day X Exists website for the action spy movie Salt starring Angelina Jolie. Now the game within the site has officially launched, and you have a chance to do what every guy dreams: catch Angelina Jolie. Check out the details after the break. Read More
Rebecca is Looking for the Perfect “Roommate” January 21, 2011January 21, 2011Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact… Read More