Want To Smell Like Princess Leia or Lando Calrissian? Well Now You Can! Dan Koelsch, August 23, 2010 Ladies, look at your man, now back to Lando Calrissian. Now back at your man, now back to Lando. Sadly, he isn’t Lando, but he could smell like Lando with new character colognes and perfumes from Star Wars. Slave Princess Leia joins the party as well, as the two get their own scents as part of the Star Wars Celebration from a week ago. Get the details after the break. The Men’s Eau Lando Cologne and Women’s Slave Leia Perfume are available at the StarWars.com shop, and the bottles are designed to mimic their namesakes (as seen below). Lando’s scent is described as a “Mandarin warmed with incense and lotus flower, exotic woods, dark violet and sensuous musk”, while Leia is a “Mix of cashmere woods, musk and night-blooming jasmine”. Each scent is $39.99 for a bottle, and they start shipping August 30th. For the true Star Wars fans out there, will you buy one? Source: Collider Viral Marketing ColognePerfumeStar Wars
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More
Viral Video: MTV Movie Awards Promo for Host Aziz Ansari April 30, 2010April 30, 2010The MTV Movie Awards have grown to become one the top award shows in terms of views, though probably not prestige. In honoring that tradition, comedian and actor Aziz Ansari (Funny People, Parks and Recreation) is hosting this year. One of their promos takes a deep look into the question… Read More
Super 8 Viral Update: “They got to him” April 24, 2011When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help… Read More