Incredible New Halo Reach Live Action Spot Kris, August 26, 2010August 26, 2010 You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump.Bungie uploaded this in their youtube channel about a day after RememberReach.com went online. It seems like this is the moment when Noble Team’s female spartan, Kat, is killed off. I doubt it though, because out of my many years playing Halo I’ve learned at least one thing: Spartan’s don’t die, they just respawn.BlackWaterOps has pointed out that, as cinematic as it is, it’s very similar to what Kelly and Joshua (also spartans) did in novel Fall of Reach. Halo fans may not notice it at first, but it is a somewhat recycled moment from the book. That doesn’t mean it’s not kick-ass though, and a good improvement from the We Are ODST spot.Technically, we haven’t reached 7 live-action commercials, so still expect more to come.And of course, Remember Reach. UPDATE: Turns out that after a closer look, it is more plausible that this is the moment when Kat looses her arm. The Bungie forums are going crazy over the fact, but no official explanation is out yet. Viral Marketing Halo ReachRemember Reach
Check Out Episode 3 of “The Inside Experience” July 31, 2011August 1, 2011The “Social Film Experience” from director DJ Caruso titled Inside continues on with Episode 3, which was released this weekend. The interactive web series is about Christina Perasso (played by Emmy Rossum), who has been kidnapped but can still connect to the outside world with a Toshiba laptop left in… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
Pacific Rim: Design Your Own Jaeger May 11, 2013May 11, 2013In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get… Read More