Piranha 3D Sequel To Let Fans Choose a Celebrity To Get Eaten Dan Koelsch, September 3, 2010 Let’s get your first question out of the way. Yes, there will be a Piranha 3D sequel (Piranha 3D2?). Sure, the horror comedy has only made $20 million going into its third weekend in theaters, but that’s almost the film’s production cost, so the Weinstein Company must see potential for more of the same in a second flick. If that wasn’t enough, fans of the film will get to choose who gets killed in the sequel. Piranha 3D is one of those films like Crank or Shoot Em Up that just takes its genre and pushes it to the limit. The film, about prehistoric piranhas released after an underwater tremor, is full of fun gore, nudity, and exploitative 3D, all in one package. The viral marketing has been just the same, which is why this latest plan shouldn’t be too surprising. Entertainment Weekly is reporting that the Weinstein Co. is planning on doing a contest where the audience will get to choose which celebrity they would most like to see be “chomped, sliced, impaled, crushed, and/or skeletonized in the new movie”. The first film had a surprisingly strong crew of actors, and seeing at least one of them die (no spoilers here!) is what inspired this fan poll. There are no details yet, but the studio is planning on announcing something soon, as well as make a website for it. It’s unclear whether fans will choose from confirmed cast or just popular celebrities. Once it’s announced we’ll give you the scoop. What celebrity would YOU like to see chomped in the Piranha 3D sequel? Contests Viral Marketing ContestsPiranha 3D
ARGs & Campaigns “Apollo 18″ Steps Up Viral With Top Secret Document and New Website December 15, 2010April 27, 2011Last month we told you about Dimension Films’ found-footage thriller Apollo 18, whose plot revolves around the idea that there is a (sinister) reason that we never went back to the moon (at least publicly) after the Apollo 17 mission. There was a strange viral video that accompanied the debut… Read More
Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? March 15, 2011March 15, 2011It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. Read More
Viral Site Found For Possible Alien Invasion Film September 2, 2010September 2, 2010FirstShowing has found a website that looks to be part of a larger online promotion for a sci-fi film. Countdowns seem to be the trendy viral thing to do, as the site has a countdown to the displayed date of 10/10/10. With the omnious title “They’re Here”, this could get… Read More