Piranha 3D Sequel To Let Fans Choose a Celebrity To Get Eaten Dan Koelsch, September 3, 2010 Let’s get your first question out of the way. Yes, there will be a Piranha 3D sequel (Piranha 3D2?). Sure, the horror comedy has only made $20 million going into its third weekend in theaters, but that’s almost the film’s production cost, so the Weinstein Company must see potential for more of the same in a second flick. If that wasn’t enough, fans of the film will get to choose who gets killed in the sequel. Piranha 3D is one of those films like Crank or Shoot Em Up that just takes its genre and pushes it to the limit. The film, about prehistoric piranhas released after an underwater tremor, is full of fun gore, nudity, and exploitative 3D, all in one package. The viral marketing has been just the same, which is why this latest plan shouldn’t be too surprising. Entertainment Weekly is reporting that the Weinstein Co. is planning on doing a contest where the audience will get to choose which celebrity they would most like to see be “chomped, sliced, impaled, crushed, and/or skeletonized in the new movie”. The first film had a surprisingly strong crew of actors, and seeing at least one of them die (no spoilers here!) is what inspired this fan poll. There are no details yet, but the studio is planning on announcing something soon, as well as make a website for it. It’s unclear whether fans will choose from confirmed cast or just popular celebrities. Once it’s announced we’ll give you the scoop. What celebrity would YOU like to see chomped in the Piranha 3D sequel? Contests Viral Marketing ContestsPiranha 3D
Play “This Is The End” Online Game “Hollywood Hellfire” April 23, 2013Briefly: Sony’s This is the End opens in June, but if you want to experience the end of the world with celebrities, then you’re in luck. The online side-scrolling game Hollywood Hellfire lets you play as Seth Rogen or Jay Baruchel as you journey through Hollywood during the apocalypse. Collect… Read More
New Character Posters For “Pacific Rim” Jaegers Have Arrived March 28, 2013March 28, 2013One of the more hotly anticipated films being released this summer is director Guillermo Del Toro’s big robots versus big monsters sci-fi epic, Pacific Rim. With the release date growing ever closer we are starting to see the marketing machine kick into gear. First, we had photos of the Kaiju… Read More
“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face May 16, 2012May 19, 2012Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland… Read More