Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody Kris, September 8, 2010 If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they make a hilarious viral video that makes fun of the popular Double Rainbow viral video. Watch more after the jump. If you haven’t seen the original Double Rainbow video, I’d recommend watching it beforehand. Now, here’s the parody from Tangled’s Facebook page. This is the first of five to be released this month, appropriately titled “Double Tower.” Hilarious, I know. Flynn Rider (voiced by Zachary Levi) is the male lead in the film, and is the narrator of the video. Flynn is way too excited about the tower for his own good. In regards to the movie though, we get a wider look of Rapunzel’s tower and a far away view of Mother Grothel. There will be another video tomorrow, so in the meantime you can watch the Tangled preview below. If you’re sad at how quiet Disney has been with this movie, keep in mind that this is Disney’s first CGI animated 3D musical that still follows close to Disney’s classic style, so they’re bound to be hesitant at how to market it in the first place. Considering that Alan Menken (Little Mermaid, Aladdin, Beauty and The Beast, Pocahontas) and Glenn Slater (also Little Mermaid) are behind the music, it shouldn’t disappoint. Tangled is to be released in theaters on Novermber 24, 2010. Viral Marketing Viral Videos DisneyRapunzelTangledViral video
Catch The Viral: Find the MNU Memo! June 16, 2009June 29, 2009Catch The Viral is a segment where we ask you for help with viral. Viral campaigns are intrinsically interactive, so the more people who help, the more likely we can find all the goodies. The MNU Spreads Lies group posted a very interesting tweet on Twitter this evening. There is… Read More
District 10: Blomkamp Wants Sharlto Back August 17, 2009August 18, 2009Our friends at /Film have an article about Neill Blomkamp talking about a District 9 sequel and how he wants Sharlto Copley (Wikus van de Merwe) back in it. I don’t think I’m alone when I say…how could they make a sequel without Wikus? Is there anything they could do… Read More
What IF: Se7en September 26, 2009January 23, 2010It’s 1995, and all that anyone is talking about is Se7en. This film, like so many before and after it stunned the audience with its twist ending. People still talk about it to this day and after the question recently put to me by Nick about cult classics during our… Read More
“Glenn Slater (also Little Mermaid)”….While it’s true that Alan Menken did the music for the original The Little Mermaid movie, it has to be said that Glen Slater wasn’t involved in that movie at all. He contributed some lyrics for the broadway show while it ran, and those were little known songs that didn’t seem to capture anyone’s attention. The songs from the movie that everyone knows were done by Menken and Howard Ashman.