Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody Kris, September 8, 2010 If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they make a hilarious viral video that makes fun of the popular Double Rainbow viral video. Watch more after the jump. If you haven’t seen the original Double Rainbow video, I’d recommend watching it beforehand. Now, here’s the parody from Tangled’s Facebook page. This is the first of five to be released this month, appropriately titled “Double Tower.” Hilarious, I know. Flynn Rider (voiced by Zachary Levi) is the male lead in the film, and is the narrator of the video. Flynn is way too excited about the tower for his own good. In regards to the movie though, we get a wider look of Rapunzel’s tower and a far away view of Mother Grothel. There will be another video tomorrow, so in the meantime you can watch the Tangled preview below. If you’re sad at how quiet Disney has been with this movie, keep in mind that this is Disney’s first CGI animated 3D musical that still follows close to Disney’s classic style, so they’re bound to be hesitant at how to market it in the first place. Considering that Alan Menken (Little Mermaid, Aladdin, Beauty and The Beast, Pocahontas) and Glenn Slater (also Little Mermaid) are behind the music, it shouldn’t disappoint. Tangled is to be released in theaters on Novermber 24, 2010. Viral Marketing Viral Videos DisneyRapunzelTangledViral video
“Covert Affairs” Tweetcast Puts Twitter Users To the Test June 29, 2011USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in… Read More
42 Entertainment Is NOT Working On “The Dark Knight Rises” Viral Campaign (Updated x2) June 2, 2011June 3, 2011UPDATE: Hit the jump to read an important update to this story! Briefly: While this may not come as a surprise (based on quality and Peter from /Film even mentioning it in a tweet yesterday), we have gotten confirmation from a source that choses to remain anonymous that 42 Entertainment… Read More
“The Raven” Interactive Map of Baltimore October 4, 2012Relativity Media’s The Raven comes out on Blu-ray and DVD on Oct. 9th, which has been timed to commemorate Edgar Allan Poe’s death, which was Oct. 7, 1849. In celebration, they have made a new interactive map of Baltimore. Check it out after the break. Read More
“Glenn Slater (also Little Mermaid)”….While it’s true that Alan Menken did the music for the original The Little Mermaid movie, it has to be said that Glen Slater wasn’t involved in that movie at all. He contributed some lyrics for the broadway show while it ran, and those were little known songs that didn’t seem to capture anyone’s attention. The songs from the movie that everyone knows were done by Menken and Howard Ashman.