Solve Equation On “Let Me In” Viral Site To Get Prize Dan Koelsch, September 9, 2010October 18, 2011 The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to come up with the password? If you do, you get a nice little prize inside. Click pass the jump to check your work. If you break down the equation literally, it looks like this: (TIME-TEA)+(KNOB-BEE)+(TUSK-(SKI-EYE))+GRILL(EYE <-> R). However, some of those words are meant to used phonetically (i.e. “bee” is really “b”), and together it makes “IM NOT A GIRL”. Creepy, yes, and in line with the theme of the film. Enter in the password and you get two hi-res posters, which you can see below. Click on them to see them in their full massive glory. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire. ARGs & Campaigns Viral Marketing Helpme.netLet Me InPoster
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More
Watch “Guardians Of The Galaxy” Sneak Peek At Disneyland Starting July 4 June 9, 2014We are just a little over a month away from the release of Guardians of the Galaxy, and as the highly anticipated film draws closer, Disney and Marvel have teamed up once again to give fans of the Marvel Cinematic Universe a closer look at the film. But unlike the… Read More
“X-Men: Days Of Future Past” Viral Review May 26, 2014With a resounding amount of positive reviews and a $302 million performance at the box office, it’s really no surprise to see that the X-Men Days Of Future Past marketing worked well under pressure. Up against the likes of Godzilla and The Neighbors, Bryan Singer‘s sequel could have easily took… Read More