The Green Hornet Gets Augmented Dan Koelsch, September 13, 2010September 13, 2010 We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black Beauty in real time. Details after the break. The Green Hornet is about a rich playboy (Seth Rogan) who decides to add meaning to his life after his dad dies by becoming a superhero. He has the help of his martial arts expert driver Kato (Jay Chou) and a high-tech 1966 Imperial named “Black Beauty”. At ExperienceBlackBeauty.com (which sounds like a porn site, but trust me, its not), you can try out some of cool weapons the car has. By holding on to certain “buttons” on your paper marker, Black Beauty will either fire missiles, or use the flamethrower or gatling gun. It also give you the option to watch the trailer, which we have below. Try it out for yourself, and let us know what you think. The Green Hornet, directed by Michel Gondry and also starring Christoph Waltz, opens January 14th, 2011. Viral Marketing augmented realityBlack BeautyThe Green Hornet
Climb The Wall: “Game Of Thrones 3D”Art Hit The Streets Of London February 19, 2014February 19, 2014To celebrate the release Game of Thrones: The Complete Third Season on DVD and Blu-ray, HBO Europe commissioned some incredible 3D mural in London for its marketing campaign. Hit the jump to check them all out, and to see what a couple of fans did to be a part of the… Read More
Enlist With The International Fleet In This Latest Recruitment Viral Video For “Ender’s Game” July 17, 2013The International Fleet continues their search for new young recruits with their latest recruitment video for the upcoming film, Ender’s Game. In the video, Colonel Graff (Harrison Ford) reminds us that we need to prepare for the next invasion and that in order to be properly prepared, we need heroes… Read More
Guillermo Del Toro Wants You To Scare Him In New Contest From Legendary Pictures and YouTube September 3, 2014September 3, 2014Guillermo del Toro could well be the busiest man in Hollywood — it is rare a day goes by where his name is not attached to an upcoming film or television show. Despite his backlog of projects, the filmmaker has announced that he will preside over a rather cool contest… Read More