Latest Video From “They’re Here” Takes A Different Perspective Dan Koelsch, September 15, 2010September 27, 2010 We’ve been following the progression of the online marketing for They’re Here, a film we know very little about other than it may be about an alien invasion. We’ve seen a few videos so far that show UFOs in poor quality footage, but now we have one (apparently over Glasgow) that might be from the alien’s point of view, as the tag line “we’re here” seems to imply. Take a look at the latest video after the break. Viral Marketing Viral Videos They're HereViral video
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use June 4, 2014June 5, 2014Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign. The Don’t Do Mech viral marketing… Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More