The Office Wants You To Get Wuphf’d Alex Gerage, September 29, 2010September 29, 2010 I am probably not the only person who loses track of all the communication and social networks they maintain. Fortunately, The Office‘s Ryan Howard (B. J. Novak) has created a new social network, Wuphf, that will sync up every last communication service you operate, from fax machines to Twitter. The Office fans will remember Ryan first scheming about an all encompassing social network site at the end of last season. Well, fans learned from last week’s season premiere that Wuphf.com has further materialized into an online service, which you can now view for yourself after the jump. As they have done so many times before, the folks at NBC recognized a subplot in The Office that could be realized using today’s technology, so they launched Wuphf.com to correspond with Ryan’s story on the show. Site visitors are treated to a video introduction from the company’s founder, and are offered the chance to set up their own Wuphf account, though it appears “server issues” and “frozen accounts” prevent registration from happening. Still, there is a funny “Testimonials” page where Wuphf.com users offered their feedback. Many of the names should be familiar, so be sure to check that out. While The Office has been one of the best shows to create viral websites, Ryan is my least favorite character on show. He was genuinely funny as “the temp” in the early seasons, but he became a major detractor as a Dunder Mifflin executive in season four. Since coming back to Scranton, his character feels unnecessary and forced. I assume NBC plans on expanding the “Wuphf” subplot for the rest of the season, so we will continue to monitor the site if any updates are made. You can watch The Office Thursdays on NBC. Social Networks Viral Marketing NBCThe OfficeWuphf
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More
Vauxhall Crossed, A Real Life What IF? January 24, 2010January 24, 2010Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year. The blog lays out the purpose of the viral campaign as… Read More
Play The ‘Source Code’ Social Media Game March 10, 2011May 12, 2011Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken… Read More