Megamind Rally Breaks World Record Dan Koelsch, October 3, 2010 Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown Los Angeles (the record was 1,500). Stan Lee was also in attendance. Viral Marketing Comic-ConDreamworksDreamworks AnimationFlash MobGuinness World RecordsLA LiveLos AngelesMegamind
Viral Video: Thankful Oscars March 6, 2010March 6, 2010With the Academy Awards just one day away, the Oscars have a hold on the industry right now. Fortunately, all that coverage can give us some funny viral videos, like this one from Whirled Interactive, which creates a remix of several long Oscar acceptance speeches. With the producers of the… Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
Latest Saw 3D Motion Poster Is “Heart-Pounding” August 11, 2010August 26, 2010Lionsgate has been releasing “3D” motion posters over the past few week’s for the upcoming Saw 3D, set to be released on October 29th, just in time for Halloween. Each poster touts the film being in 3D in disturbingly literal visuals. Check out all three posters, including the latest “Heart-Pounding”… Read More