Megamind Rally Breaks World Record Dan Koelsch, October 3, 2010 Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown Los Angeles (the record was 1,500). Stan Lee was also in attendance. Viral Marketing Comic-ConDreamworksDreamworks AnimationFlash MobGuinness World RecordsLA LiveLos AngelesMegamind
Countdown Leads to First Full “Man of Steel” Trailer! December 11, 2012April 14, 2013Yesterday, a viral website for Man of Steel came out of nowhere to reveal a countdown. That countdown has ended to reveal the first full length trailer for the film! Check it out after the break. Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
Apollo 18: New Documents Revealed August 21, 2011Two weeks ago the Apollo 18 viral campaign started back up, and now we have three new documents that seem to be innocuous, but since one looks to be in Russian, we can’t be sure. Check out the updates for the lunar thriller after the break. Read More