Megamind Rally Breaks World Record Dan Koelsch, October 3, 2010 Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown Los Angeles (the record was 1,500). Stan Lee was also in attendance. Viral Marketing Comic-ConDreamworksDreamworks AnimationFlash MobGuinness World RecordsLA LiveLos AngelesMegamind
Viral Video: LOST, Baywatch Style March 11, 2010March 11, 2010One of my favorite LOST fan videos is one posted on CollegeHumor years ago that theorized how LOST’s unique intro could be changed to include theme song and everything. Fortunately, someone else has put their own spin on the LOST intro, testing out how it would look if it was… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More
Facebook and Discovery Have Literally Gone “Viral” July 20, 2010July 20, 2010Look out Farmville! You are about to have your ass kicked by something so much more real than housing a turtle, or finding gold in your corn field. Granted, I have no idea what you do in Farmville, because I block that stupid thing, but what I do know is,… Read More