New ‘Office’ Webisodes to Premiere October 21st Alex Gerage, October 4, 2010 Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that don’t normally receive a lot of attention – most notably Kelly and Erin. NBC has now released a teaser trailer and more info about this season’s webisode series, “The 3rd Floor.” Hit the jump for more info. NBC’s press release explains that the “The 3rd Floor” is a horror film project from Ryan Howard (does he ever do actual work?), and employs the help of several of his coworkers. The premiere webisode will be online Thursday, October 21st, but the network has launched the film’s website, www.thethirdfloormovie.com, which houses a brief teaser that shows what fans can expect. While the footage is brief, the series’ arrival just days before Halloween should be fun. Plus, the appearances by Kevin, Kelly, Meredith, and Erin give me hope that this online series will provide a lot of laughs. We will be sure to post more developments about “The 3rd Floor” in the days leading up to its online release. Viral Marketing Viral Videos NBCThe 3rd FloorThe Officewebisodes
Breaking Bad: Loaded With Viral! March 19, 2010April 7, 2010The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered… Read More
2012: Taking Viral Outside October 6, 2009October 17, 2009UPDATE: New information on the NYC drop, dated 10/7: According to , Pixie and rebel2k4 from unfiction, we have received the newest scrambled code: RE: PROJECT NAACZAAL STATUS BRIEFING OCTOBER SEVEN ATTACHED IS THE EXECUTIVE SUMMARY OF THE NAACZAAL CONSTRUCTION TIMELINE. THIS REVISION ACCOUNTS FOR DELAYS IN PROGRESS ALREADY ENCOUNTERED…. Read More
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More