New ‘Office’ Webisodes to Premiere October 21st Alex Gerage, October 4, 2010 Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that don’t normally receive a lot of attention – most notably Kelly and Erin. NBC has now released a teaser trailer and more info about this season’s webisode series, “The 3rd Floor.” Hit the jump for more info. NBC’s press release explains that the “The 3rd Floor” is a horror film project from Ryan Howard (does he ever do actual work?), and employs the help of several of his coworkers. The premiere webisode will be online Thursday, October 21st, but the network has launched the film’s website, www.thethirdfloormovie.com, which houses a brief teaser that shows what fans can expect. While the footage is brief, the series’ arrival just days before Halloween should be fun. Plus, the appearances by Kevin, Kelly, Meredith, and Erin give me hope that this online series will provide a lot of laughs. We will be sure to post more developments about “The 3rd Floor” in the days leading up to its online release. Viral Marketing Viral Videos NBCThe 3rd FloorThe Officewebisodes
Amazon Launches New Collaborative Studio of The Future November 18, 2010Amazon.com has always been the most efficient, secure, and cheapest shopping website you could find. Trust me, I know, I’ve been with them for years and have never been disappointed. Now it seems I never will; Amazon has made a new system for filmmakers and writers who want to get… Read More
Viral Videos: “Get Out of There” and “Ignore Stephen Baldwin, Restore Joss Whedon” May 10, 2010November 23, 2010Just over a month ago, we posted a video that went through Arnold Schwarzenegger’s best movie quotes, and now the group at Pajiba are back with a montage of all the times “get out of there” is said on screen. Also, in retaliation against the Restore Stephen Baldwin movement, the… Read More
Writer Damon Lindelof Talks About “Prometheus” Viral Campaign August 4, 2012August 4, 2012The Wall Street Journal has a really interesting interview with Prometheus writer Damon Lindelof about the film’s viral campaign. The campaign kicked off with the TED conference video and focused on Weyland Corp., the company funding the trip. WSJ’s interview focuses on the various viral videos put out, including ones… Read More