New ‘Office’ Webisodes to Premiere October 21st Alex Gerage, October 4, 2010 Many fans of The Office will argue that one of the highlights of last season had nothing to do with the show’s televised episodes, but rather The Office webisode titled “Subtle Sexuality.” The hilarious music video and subsequent viral campaign promoting it featured some of the show’s minor characters that don’t normally receive a lot of attention – most notably Kelly and Erin. NBC has now released a teaser trailer and more info about this season’s webisode series, “The 3rd Floor.” Hit the jump for more info. NBC’s press release explains that the “The 3rd Floor” is a horror film project from Ryan Howard (does he ever do actual work?), and employs the help of several of his coworkers. The premiere webisode will be online Thursday, October 21st, but the network has launched the film’s website, www.thethirdfloormovie.com, which houses a brief teaser that shows what fans can expect. While the footage is brief, the series’ arrival just days before Halloween should be fun. Plus, the appearances by Kevin, Kelly, Meredith, and Erin give me hope that this online series will provide a lot of laughs. We will be sure to post more developments about “The 3rd Floor” in the days leading up to its online release. Viral Marketing Viral Videos NBCThe 3rd FloorThe Officewebisodes
LOST Season Six Premiere “LA X” Recap and Review February 3, 2010April 13, 2010Finally, it’s here… LOST‘s season 6 premiered tonight on ABC, but not before an hour long recap of the events that happened in the 5 previous seasons. Narrated by Michael Emerson who plays Ben Linus, former leader of the Others, on the show, we’re filled in with what has all happened so… Read More
Birdemic: Worst Film Ever? April 15, 2010April 14, 2010One of the things that made last year’s Paranormal Activity a success was viral at it most fundamental: Word of mouth. It is the best form of advertising that a film could wish for. Word of Mouth has been responsible for the success of sleeping blockbusters such as The Blair… Read More
Tron Legacy Viral Adds Countdown to New Trailer? February 15, 2010August 17, 2010Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity… Read More