Last Piece of “Let Me In” Viral Plus a Deleted Scene Dan Koelsch, October 5, 2010October 6, 2010 The Let Me In viral campaign is done and over with, but I got one more piece in the mail; a certain photobooth photo that is shown in the film. /Film also has an exclusive deleted scene that you can watch over on their site. To see the photo and watch Matt Reeve’s explanation as to why the deleted scene was cut, hit the jump. Matt Reeves Explains Deleted Scene from Let Me In from /Film on Vimeo. This is a scan of the photo below, though I got a real hard copy just like it looks in the film. This may be a spoiler, but not much of one for anyone who knows anything about the Let Me In’s plot. ARGs & Campaigns Viral Marketing Viral Videos Deleted SceneLet Me InMatt Reeves
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
FOX’s “Alcatraz” Viral Turns Into Sweepstakes February 1, 2012On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More