“They’re Here,” and They Have Been For a While Nick Butler, October 9, 2010 The countdown for “They’re Here” ended tonight and the wait is finally over. So, what was it; An independent film about aliens invading earth? A cool promotion for an upcoming Hollywood blockbuster? Nope. It was something even better. Find out and watch the movie after the break. At 7 p.m. EDT the countdown hit zero and an email was sent out to all those who signed up. It contained a link to the video embedded below. Take a look:This isn’t what any of us expected, in fact, it’s probably the last thing we could’ve even imagined. The viral campaign made it look so much like a film about aliens and space invaders, we neglected to even consider this a possibility. But here’s the bottom line: This was an entertaining campaign to follow and while the payoff wasn’t what anyone expected, it was even better. 99/100 times this would be a promotion for another run-of-the-mill independent film about space aliens on Earth. But this actually has meaning, substance, and importance.This campaign grabbed our attention and captured our imaginations. It lead us through an unknown path to an outcome we didn’t expect. It has all the elements of a good viral campaign, with what I argue is one of the best payoffs you can receive: a wake up call. There are so many people who wonder if there is life beyond Earth, whether there are other living organisms in another galaxy far away. Those people, myself included, fail to realize that there is life on this planet that we should be caring about first.I’m sure there are a few of you disappointed. When I realized what they were doing, I was a bit disappointed too. But almost immediately a huge smile appeared on my face. The video really captured what I was experiencing: a wake up call. I was waiting for a green martian, but instead I got a cute dog. I was expecting a futuristic alien invader, but instead I saw an adorable cat. I was waiting for a UFO to beam up a cow, but all I got was a cow. As I sat there, I realized the point of the entire campaign. They’re here, and they have been for a while.Take a moment to visit OneKind.org and see what their organization is all about. I mean, you’ve been following this campaign for a month, a few more minutes wont hurt. ARGs & Campaigns Fan Made Work Viral Marketing Viral News Viral Videos onekindThey're HereViral Campaign
Viral Video Round-Up: Dexter, Reservoir Dogs, and Sofia Coppola January 28, 2011March 29, 2011It’s Friday, which often means there’s a few viral videos from the week that we’re just now having a chance to share with you. We have two “in 60 seconds” videos, a parody of Dexter from Landline TV (via GeekTyrant), and a stop motion one of Reservoir Dogs from the… Read More
“Godzilla” Viral Campaign Gives Social Media The Extended Look April 7, 2014April 7, 2014The Godzilla viral marketing campaign took to Facebook and Twitter to get users to demand the truth about the monster just like Bryan Cranston does in the trailer, and they responded with one collective roar. The Legendary Pictures team in conjunction with Warner Bros. have released an extended look at… Read More
Your Favorite Film Sites Get Targeted as “You’re Next” Continues to Ramp Up The Fun August 15, 2013August 14, 2013The end of Summer movie season is still in full swing with a few select films still left on the docket – one of which being the highly-anticipated horror film, “You’re Next”, directed by Adam Wingard (“V/H/S”, “A Horrible Way To Die”). With it’s impending release, Lionsgate Films has begun… Read More
So what, the youtube clips of lights in the sky were flying cats?Cmon Movieviral, they tricked us, we have every right to be pissed off.