“Paranormal Activity 2″ Viral: Confusing… Or Working? Scott Caldwell, October 15, 2010October 18, 2010 I’m just going to get this out in the open. There is no reason for me to lie to you. We’ve know each other for a long time, so here it is. What in the hell is going on with Paranormal Activity 2? I’m serious. I have no idea what I am looking at. The first had one path, it took it, and that path lead to the promise land. This film, is going down a path of uncharted waters. And guess what? If it’s legit………. it’s brilliant!! (again). You thought the first attempt had a feeling of reality, well check out this one. Keep reading for more. When the first film came out, the fact that all it needed was talk, was amazing. The film cost nothing to make, made a ton, had everyone talking, and now the sequel is going in a direction that impresses the hell out of me. You want to talk about word of mouth……this one has a whole other side. If you remember not too long ago, I mentioned the whole “college website” theme, and how the site was also investigating it’s tie in with the film. Well now, that link that I figured would go nowhere, turns out to go, well, somewhere. That same link was a strategically placed advert to get the curious a little extra something in their hands. Check out what DreadCentral received just by responding to the ad:Names look pretty familiar, huh? Now, all could still be fake, and whomever is doing it could be using Franklin Pierce as a cover, or, it could all be one piece of puzzle that is more cleverly done than talk. What do you think about all of this? Viral Marketing Viral News Paranormal Activity 2Pranormal Activity
“Super 8” Deleted Scene Features Rocket Poppeteers June 27, 2011We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids… Read More
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
Viral Video: There Will Be Blood Meets Saved By the Bell June 14, 2010Saved By The Bell has the ability to predict the future. Anyone who grew up in the early 90s is sure to remember the oil spill episode of the Saturday morning teen sitcom whenever they think about the current BP oil spill and the pictures of animals covered in oil…. Read More