“Paranormal Activity 2″ Viral: Confusing… Or Working? Scott Caldwell, October 15, 2010October 18, 2010 I’m just going to get this out in the open. There is no reason for me to lie to you. We’ve know each other for a long time, so here it is. What in the hell is going on with Paranormal Activity 2? I’m serious. I have no idea what I am looking at. The first had one path, it took it, and that path lead to the promise land. This film, is going down a path of uncharted waters. And guess what? If it’s legit………. it’s brilliant!! (again). You thought the first attempt had a feeling of reality, well check out this one. Keep reading for more. When the first film came out, the fact that all it needed was talk, was amazing. The film cost nothing to make, made a ton, had everyone talking, and now the sequel is going in a direction that impresses the hell out of me. You want to talk about word of mouth……this one has a whole other side. If you remember not too long ago, I mentioned the whole “college website” theme, and how the site was also investigating it’s tie in with the film. Well now, that link that I figured would go nowhere, turns out to go, well, somewhere. That same link was a strategically placed advert to get the curious a little extra something in their hands. Check out what DreadCentral received just by responding to the ad:Names look pretty familiar, huh? Now, all could still be fake, and whomever is doing it could be using Franklin Pierce as a cover, or, it could all be one piece of puzzle that is more cleverly done than talk. What do you think about all of this? Viral Marketing Viral News Paranormal Activity 2Pranormal Activity
This Week In Viral – Skynet Resistance Edition March 29, 2009July 18, 2010Wow, what a week to come back for viral. After last week being quiet, the Terminator Salvation viral exploded this week. Check out David’s article for all the details. Our Terminator page has been updated with all the new websites, but don’t forget to check out the forums for the… Read More
“This Man” Dream Viral to Become Feature Film May 6, 2010If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories,… Read More
Smell Like Tangled’s Flynn Rider With ‘Smolder’ November 10, 2010November 10, 2010Disney Animation has released a new video on their YouTube account for Tangled. The fake ad is a spoof of those artsy commercials for fragrances. This time, we have the cologne called ‘Smolder by Flynn,’ which itself is poking fun of Flynn Rider’s look that is supposed to woo the… Read More