“Paranormal Activity 2″ Viral: Confusing… Or Working? Scott Caldwell, October 15, 2010October 18, 2010 I’m just going to get this out in the open. There is no reason for me to lie to you. We’ve know each other for a long time, so here it is. What in the hell is going on with Paranormal Activity 2? I’m serious. I have no idea what I am looking at. The first had one path, it took it, and that path lead to the promise land. This film, is going down a path of uncharted waters. And guess what? If it’s legit………. it’s brilliant!! (again). You thought the first attempt had a feeling of reality, well check out this one. Keep reading for more. When the first film came out, the fact that all it needed was talk, was amazing. The film cost nothing to make, made a ton, had everyone talking, and now the sequel is going in a direction that impresses the hell out of me. You want to talk about word of mouth……this one has a whole other side. If you remember not too long ago, I mentioned the whole “college website” theme, and how the site was also investigating it’s tie in with the film. Well now, that link that I figured would go nowhere, turns out to go, well, somewhere. That same link was a strategically placed advert to get the curious a little extra something in their hands. Check out what DreadCentral received just by responding to the ad:Names look pretty familiar, huh? Now, all could still be fake, and whomever is doing it could be using Franklin Pierce as a cover, or, it could all be one piece of puzzle that is more cleverly done than talk. What do you think about all of this? Viral Marketing Viral News Paranormal Activity 2Pranormal Activity
Super 8 Viral Recap and Review June 16, 2011June 16, 2011The Super 8 viral campaign and ARG has come to an end as the movie enters its second weekend in theaters, and now it is time to look back and try to make sense of it all. For many of our readers, you may know that the viral campaign for… Read More
Christian Bale vs. Mel Gibson Rant Mash-Up Videos Hit The Web July 13, 2010July 13, 2010Unless you’re living under a rock, you’ve at least heard about the leaked tapes that have Mel Gibson ruining his career yet again by opening his mouth (try TMZ, rock people). Of course, it was only a matter of time before we heard remixes and mash-ups. The popular mash-up seems… Read More
Warner Brothers Introduces Movies As Apps February 16, 2011In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight… Read More