“Paranormal Activity 2″ Viral: Confusing… Or Working? Scott Caldwell, October 15, 2010October 18, 2010 I’m just going to get this out in the open. There is no reason for me to lie to you. We’ve know each other for a long time, so here it is. What in the hell is going on with Paranormal Activity 2? I’m serious. I have no idea what I am looking at. The first had one path, it took it, and that path lead to the promise land. This film, is going down a path of uncharted waters. And guess what? If it’s legit………. it’s brilliant!! (again). You thought the first attempt had a feeling of reality, well check out this one. Keep reading for more. When the first film came out, the fact that all it needed was talk, was amazing. The film cost nothing to make, made a ton, had everyone talking, and now the sequel is going in a direction that impresses the hell out of me. You want to talk about word of mouth……this one has a whole other side. If you remember not too long ago, I mentioned the whole “college website” theme, and how the site was also investigating it’s tie in with the film. Well now, that link that I figured would go nowhere, turns out to go, well, somewhere. That same link was a strategically placed advert to get the curious a little extra something in their hands. Check out what DreadCentral received just by responding to the ad:Names look pretty familiar, huh? Now, all could still be fake, and whomever is doing it could be using Franklin Pierce as a cover, or, it could all be one piece of puzzle that is more cleverly done than talk. What do you think about all of this? Viral Marketing Viral News Paranormal Activity 2Pranormal Activity
A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? December 18, 2010December 18, 2010Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to… Read More
Tron Legacy Viral To Go Silent “For The Next Few Weeks” May 15, 2010June 10, 2010Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over… Read More
District 9 Official Site Walkthrough June 10, 2009June 17, 2009Through their Twitter account, the folks doing the marketing for District 9 revealed today that the official website is finally live. Read More