Rocket Poppeteers Poster Debuts At New York Comic-Con Dan Koelsch, October 18, 2010 New York Comic-Con (which is not officially related to San Diego Comic-Con or Comic-Con International) was held last weekend, but it wasn’t until the end of this past week that someone came forward with what appears to be a Rocket Poppeteers poster. Is the “Slusho!” of the Super 8 viral campaign back in action? The person (who can be found on the Super 8 News Forum) claims to have gotten the poster at New York Comic-Con and didn’t think to say anything until four days later despite knowing about the Super 8 News site. Suspicions aside, this seems like something the Super 8 campaign would do, as Rocket Poppeteers, the ice cream brand that has an unknown role in the viral or film, surprised everyone by making an appearance at San Diego Comic-Con. While the style of the poster is a little different than what we’ve seen so far, it’s very detailed both in artistry and wording. It still has that animated look, and those omnious galaxy eyes up top are pretty frightening. There are some concerns about its authenticity, but I think that’s just people being paranoid. Take a look at the poster below, and head on over to Super 8 News for a few more that have a closer look. Be sure to check out our Super 8 Viral Page for more coverage. ARGs & Campaigns Conventions Events Viral Marketing New York Comic-ConRocket PoppeteersSuper 8
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
Viral Marketing Viral Teaser Arrives Online For Vampire TV Show “The Strain” December 3, 2013December 3, 2013If you were watching The Walking Dead‘s midseason finale, you might have seen what’s actually the start of a viral campaign for the upcoming vampire TV show, The Strain. The new FX show is based on Guillermo del Toro’s The Strain Trilogy books, which he cowrote with Chuck Hogan and later turned… Read More
Dead Drop Activity Confirmed For Mission Icefly June 28, 2011June 28, 2011Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read… Read More