Super 8 Viral: New Chat Log Found On STIES Dan Koelsch, October 25, 2010 Two weeks ago, a chat icon appeared on the STIES desktop toolbar, and last week, we learned that Josh and the mystery man were planning to talk. Now we know (thanks to Super 8 News) that the two have had a chat, so what was said and what did we learn? Get the latest details on the Super 8 viral campaign after the break. First of all, you may be wondering how we got past the password that comes up when you click on the chat icon. Somehow people figured out the password was toadfish112. Toadfish makes sense since it makes a foghorn-like sound (the term ‘foghorn’ should right a bell), and its featured on Josh’s blog. Also, in post #112 Josh says “Well, that wa unexpected”. How someone figured out that the post had relevance is beyond me. Either way, below is the chat log that comes up.While the chat was relatively short, we did figure out some things. Josh doesn’t know his father, but he is apparently still alive and needs to be found. His father left behind a canister of film, which may show evidence of the alien/monster, if not the creature itself. However, his dad may have hidden something that Josh doesn’t know about. The picture of the men in front of the hangar could be at Area 51, and who knows what’s in the metal cylinder. As Super 8 News mentions, this at least confirms that Josh and his blog are in-game. Let us know if you figure out anything else from this chat, or if you have any theories. Super 8 is a sci-fi thriller from Paramount Pictures being produced by Steven Spielberg and J.J. Abrams, set to be released next summer. While there is no official plot description or confirmation of any story lines, the presumed plot is to be about kids in the late 1970s either finding or filming footage of a creature (most likely an alien from Area 51). The film takes place in the fictional Littleton, Ohio and is being shot in Weirton, WV. Find out more about the viral campaign on our Super 8 Viral Page. ARGs & Campaigns Viral Marketing Josh MinkerScariest Thing I Ever SawSuper 8
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
This Week In Viral: 2012 and 2 New Films February 7, 2009July 18, 2010Two upcoming movies have added viral websites this week: Terminator Salvation and Surrogates. Also, the viral site for 2012 seems to be fully operational, and Woody Harrelson is getting in on the viral for that film. More after the jump. Read More