Create Your Own “Harry Potter Undesirable No. 1” Poster Michael Lee, October 24, 2010October 25, 2010 With Harry Potter and The Deathly Hallows Part 1 only weeks away, it should come as no surprise that viral marketing for the beloved childern’s book Warner Brothers has added a new feature to their official Harry Potter movie website. You can create your very own “Undesirable No. 1” poster for yourself and to share with others. Details after the jump. These Undesirable No. 1 posters are important to the Harry Potter world as it was used by Voldemort as a way to hunt down Harry Potter after his takeover of the Ministry of Magic. The new web application launched by Warner Brothers (via The Hero Complex) allows users to put their face, their friend’s face, or anyone else and turn it into a Harry Potter themed “Most Wanted” poster. The site will also allow you to request your own creation to be printed and sent to you for the price of $25. Viral Marketing Harry Potter and the Deathly Hallows
A Shortened ‘Avengers’ Teaser Assembles On Yahoo! July 29, 2011In a surprising move, Paramount has released a condensed version of the final scene from Captain America: The First Avenger, along with a shortened cut of The Avengers teaser trailer that was shown following Captain America’s credits. While bootleg versions of the teaser have been circulating the net for a… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More