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The Latest Viral News for Films and Beyond!

“TRON: Legacy” Shop Opens In Los Angeles For Limited Time

Dan Koelsch, November 4, 2010November 4, 2010

If you just can’t get enough Tron in your life, and you live in Southern California, then you’re in luck. Disney will be opening a store in Culver City dedicated to all things Tron. Opening November 19th and running until just after the theatrical release of TRON: Legacy, the “TRON: Legacy Pop Up Shop” will have just about all the Tron merchandise you could want. Details after the break.

The Disney Blog has all the details on the store, which will be open for 6 weeks, until December 23rd, just a week after TRON: Legacy comes out. This is the first ever Pop-up shop to be hosted by Disney Consumer Products, and will feature major brands including Monster, adidas, Hurley, Oakley, Spin Master, Han Cholo, New Era, and Threadless. The store has a sleak design based on the safe house in the film, and there will even be a cafe, so there’s really no reason to leave…ever. Take a look at the Product Drop Schedule and some photos below, and see more photos on the Disney Living Facebook page.


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TRON Pop-Up Product Drop Schedule:

Nov. 19 – In addition to the array of pop-up shop merchandise for sale, limited quantities will be available from the TRON: Legacy couture collection for women designed by high-end designers Jerome C. Rousseau, Hayden-Harnett, Rotenier and TomTom, ranging in price from $90 – $2,600. As an exclusive for visitors, the TRON-inspired pieces from Los Angeles–based jewelry brand TomTom will only be available at retail at the TRON Pop-Up.

Nov. 30 – This week is especially designed for athletes and action-film fanatics. Limited edition products inspired by TRON: Legacy available this week include: an adidas compression top ($45), styling TRON board shorts from Hurley ($65) and special edition TRON: Legacy 3D eyewear from Oakley ($150).

Dec. 3 – Three different sets of limited-edition collectible artwork ($28.99-$76.99) selected directly from the film, plus actual film frames of different scenes from TRON: Legacy.

Dec. 7 – Soundtrack CD: The original motion picture score for TRON: Legacy composed and produced by the critically-acclaimed, Grammy-winning duo Daft Punk.

Special TRON Pop-Up Shop Events:

Dec. 17 – Fans can trade in their TRON: Legacy movie stub and collect a TRON keepsake available only on this date and for the first 300 people during Royal/T gallery hours.

Dec. 18 – Fans are welcome to join TRON Family Fun Day from Noon to 4 p.m. with art activities for the whole family including decorating a mini-lightcycle from Spin Master.

The TRON: Legacy Pop Up Shop will be localed in the Royal/T Art Space at 8910 Washington Blvd., Culver City, CA. The Royal/T café is open from 10 a.m. – 5 p.m. daily, with extended hours on Wednesdays from 10 a.m. – 10 p.m. The store and space are open from 10 a.m. – 6 p.m. daily. Get much more details on the store, cafe, and promotional contests at The Disney Blog.


Source: /Film

Viral Marketing MerchandisePop-up shopTron Legacy

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