Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out Dan Koelsch, November 5, 2010 Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now it has been updated with a secret video. If you go to IJustWantToBePerfect.com, you’ll see the calendar that counts down to “opening night”. Each date has a quick video you can watch from the film, but a new discovery was made recently. If you type any letter while on the site, that letter pops up on screen. More importantly, if you type in “Rothbart”, the name of the villian in ‘Swan Lake’, an intense secret video fills the screen. So far no other words have been found to show videos, but definitely try it out for yourself to see what you can find. In related news, Alex from FirstShowing received an envelope in the mail from Portman’s character Nina Sayers. In it, there are a black and white feathers, and nothing else. What could it mean? Check out his post to see a picture. We’ll keep you up to date on any more viral news from the film. Fox Searchlight Pictures releases Black Swan on December 3rd. The psychological thriller also stars Mila Kunis and Vincent Cassel and is written by Mark Heyman, Andres Heinz, and John McLaughlin. Viral Marketing Black Swan
The Event: New Blog Post From The TruthSeeker September 21, 2010September 26, 2010The Event premiered last night on NBC to decent ratings and mixed reviews. The viral campaign (which we reported on yesterday) is now in full swing as The Truthseeker updates his blog. Also, a few Twitter updates give us clues into the characters. Obviously, a few spoilers abound after the… Read More
Catch Up On The Latest “Gotham” News With Online Edition Of The “Chronicle” July 23, 2014July 23, 2014It’s been while since we have covered a Batman-related viral website. And while we unfortunately are not reporting on the start of the viral marketing campaign for Batman v. Superman: Dawn of Justice, another major Batman property has offered up a tease for fans. The Gotham Chronicle, Bruce Wayne’s hometown… Read More
Zach Braff Defends Using Kickstarter To Fund “Wish I Was Here” May 9, 2013It’s hard to imagine that a filmmaker and actor of Zach Braff’s caliber has a hard time to find any sort of financing for his projects. Garden State was much more than an indie film, it was a solid hit, but since then Braff has had a difficult time locking… Read More