Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out Dan Koelsch, November 5, 2010 Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now it has been updated with a secret video. If you go to IJustWantToBePerfect.com, you’ll see the calendar that counts down to “opening night”. Each date has a quick video you can watch from the film, but a new discovery was made recently. If you type any letter while on the site, that letter pops up on screen. More importantly, if you type in “Rothbart”, the name of the villian in ‘Swan Lake’, an intense secret video fills the screen. So far no other words have been found to show videos, but definitely try it out for yourself to see what you can find. In related news, Alex from FirstShowing received an envelope in the mail from Portman’s character Nina Sayers. In it, there are a black and white feathers, and nothing else. What could it mean? Check out his post to see a picture. We’ll keep you up to date on any more viral news from the film. Fox Searchlight Pictures releases Black Swan on December 3rd. The psychological thriller also stars Mila Kunis and Vincent Cassel and is written by Mark Heyman, Andres Heinz, and John McLaughlin. Viral Marketing Black Swan
Breaking Bad: Loaded With Viral! March 19, 2010April 7, 2010The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered… Read More
Greendale Community College Wants You To Design Their Flag October 15, 2010It is hard to imagine a school without a flag, but Greendale Community College finds itself in that very predicament. Fans of NBC’s Community remember the trials and tribulations the school went through last year to decide upon on a school mascot. In an attempt to avoid the brouhaha again,… Read More
In Case of Zombies…. RUN!!! August 23, 2010August 24, 2010It doesn’t matter how many times you release a zombie movie, it is always guaranteed fun. Seriously. Think about it. It’s one of few genres you can recreate over and over again without any shouting of repetitiveness. And for that, I am forever grateful. With the Spanish films REC, and… Read More