Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out Dan Koelsch, November 5, 2010 Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now it has been updated with a secret video. If you go to IJustWantToBePerfect.com, you’ll see the calendar that counts down to “opening night”. Each date has a quick video you can watch from the film, but a new discovery was made recently. If you type any letter while on the site, that letter pops up on screen. More importantly, if you type in “Rothbart”, the name of the villian in ‘Swan Lake’, an intense secret video fills the screen. So far no other words have been found to show videos, but definitely try it out for yourself to see what you can find. In related news, Alex from FirstShowing received an envelope in the mail from Portman’s character Nina Sayers. In it, there are a black and white feathers, and nothing else. What could it mean? Check out his post to see a picture. We’ll keep you up to date on any more viral news from the film. Fox Searchlight Pictures releases Black Swan on December 3rd. The psychological thriller also stars Mila Kunis and Vincent Cassel and is written by Mark Heyman, Andres Heinz, and John McLaughlin. Viral Marketing Black Swan
Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time June 9, 2014June 9, 2014From the people who brought you Red Vs. Blue comes an IndieGoGo campaign most of you have seen already. The very popular YouTube channel Rooster Teeth, which has 5 million followers and up to 2 billion views, started out as a Halo parody between red and blue players, turned to… Read More
You’re Needed For “Mission Icefly”! June 18, 2011July 1, 2011As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum,… Read More
Tony Stark’s Mansion Would List For Over $100 Million May 2, 2013On Monday, we told you how much Yoda’s hut would be worth in real life, but why stop there? With Iron Man 3 opening in US theaters tomorrow, the guys at Movoto have figured out how much Tony Stark’s mansion is worth, and it’s just as expensive as you’d expect…. Read More