Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out Dan Koelsch, November 5, 2010 Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now it has been updated with a secret video. If you go to IJustWantToBePerfect.com, you’ll see the calendar that counts down to “opening night”. Each date has a quick video you can watch from the film, but a new discovery was made recently. If you type any letter while on the site, that letter pops up on screen. More importantly, if you type in “Rothbart”, the name of the villian in ‘Swan Lake’, an intense secret video fills the screen. So far no other words have been found to show videos, but definitely try it out for yourself to see what you can find. In related news, Alex from FirstShowing received an envelope in the mail from Portman’s character Nina Sayers. In it, there are a black and white feathers, and nothing else. What could it mean? Check out his post to see a picture. We’ll keep you up to date on any more viral news from the film. Fox Searchlight Pictures releases Black Swan on December 3rd. The psychological thriller also stars Mila Kunis and Vincent Cassel and is written by Mark Heyman, Andres Heinz, and John McLaughlin. Viral Marketing Black Swan
Ford Creates Reality Show To Promote Focus January 20, 2011Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Read More
Encounter “Godzilla” When It Makes Landfall in San Diego! (Update) July 14, 2013July 14, 2013We’ve been keeping tabs on a viral site for Legendary Pictures’ upcoming reboot of Godzilla. In our previous reports, we’ve included photos of a mysterious warehouse in Downtown San Diego where a massive off-site event is to take place. Find out what it is after the jump! Read More
Exclusive: Check Out This Confidential Crazies File February 10, 2010October 18, 2011We at MovieViral have fortunately gotten a lot of feedback from the companies involved in the marketing of The Crazies. This is not always the case, so it’s nice when we know they care. This time, however, we got a little something extra in the form of a “Confidential” file… Read More