“Skyline” Takes To YouTube For Final Marketing Push Dan Koelsch, November 12, 2010November 12, 2010 Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive special effects shown in trailers have garnered the film a lot of attention. With a budget of only $10 million, the strategy just might work. Now the marketing gurus are taking the film’s buzz straight to YouTube. YouTube star Philip Defranco has a Skyline playlist that consists of Skyline-related videos on four high profile accounts, two of which belong to him. The videos range from interviews (one of which includes how the low budget was achieved) to “How To Survive an ALIEN INVASION”. Check out all the videos below. You can also watch a recent Skyline-sponsored Kassem G video here. Skyline is directed by brothers Greg and Colin Strause, and written by Joshua Cordes and Liam O’Donnell. It opens in theaters today nationwide (and in the UK). Viral Marketing Viral Videos Phiip DeFrancoSkylinesxephilYouTube
“A Space Traveler Who Can Also Travel Through Time” Needs Your Help Getting to Season 2! February 21, 2013February 25, 2013Last year, Travis Richey set out to bring Inspector Spacetime to the small screen after appearing on Community as the character, a spoof of Doctor Who. After the idea was shot down by NBC and Sony, Richey took matters into his own hands and decided to create his own web… Read More
“Brave” Press Conference: Kelly MacDonald And Co. Speak About Animal Changing Moms, Pixar, And More June 22, 2012June 22, 2012Brave is now out in theaters (read my review of the film here), and the film’s stars got a chance to sit down and talk about the film with various members of the press just hours before the film christened the opening of the new Dolby Theater (formally the Kodak… Read More
SNL Viral Video: British Movie February 13, 2011February 13, 2011As our readers know, NBC’s Saturday Night Live often parodies movies, and this weekend’s episode hosted by Russell Brand was no exception. This time they take on the trend of the gritty British action-crime dramas, focusing on the difficult-to-understand accents. NBC even created a basic website for the fake film,… Read More