“Skyline” Takes To YouTube For Final Marketing Push Dan Koelsch, November 12, 2010November 12, 2010 Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive special effects shown in trailers have garnered the film a lot of attention. With a budget of only $10 million, the strategy just might work. Now the marketing gurus are taking the film’s buzz straight to YouTube. YouTube star Philip Defranco has a Skyline playlist that consists of Skyline-related videos on four high profile accounts, two of which belong to him. The videos range from interviews (one of which includes how the low budget was achieved) to “How To Survive an ALIEN INVASION”. Check out all the videos below. You can also watch a recent Skyline-sponsored Kassem G video here. Skyline is directed by brothers Greg and Colin Strause, and written by Joshua Cordes and Liam O’Donnell. It opens in theaters today nationwide (and in the UK). Viral Marketing Viral Videos Phiip DeFrancoSkylinesxephilYouTube
“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy April 28, 2011April 28, 2011How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the… Read More
“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes March 6, 2012April 1, 2012Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. Read More
Inception Score + Time Lapse Earth = Greatness September 18, 2010September 18, 2010A very cool video has been spreading throughout the blogosphere today, and for good reason. It features the track “Dream is Collapsing” from the soundtrack to Inception combined with high definition time lapse footage of various locations around the planet. The video and footage was put together by Mike Flores…. Read More