“Skyline” Takes To YouTube For Final Marketing Push Dan Koelsch, November 12, 2010November 12, 2010 Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive special effects shown in trailers have garnered the film a lot of attention. With a budget of only $10 million, the strategy just might work. Now the marketing gurus are taking the film’s buzz straight to YouTube. YouTube star Philip Defranco has a Skyline playlist that consists of Skyline-related videos on four high profile accounts, two of which belong to him. The videos range from interviews (one of which includes how the low budget was achieved) to “How To Survive an ALIEN INVASION”. Check out all the videos below. You can also watch a recent Skyline-sponsored Kassem G video here. Skyline is directed by brothers Greg and Colin Strause, and written by Joshua Cordes and Liam O’Donnell. It opens in theaters today nationwide (and in the UK). Viral Marketing Viral Videos Phiip DeFrancoSkylinesxephilYouTube
Viral Video: Clips From “Airplane!” and “Naked Gun” In Honor of Leslie Nielsen November 28, 2010November 28, 2010Legendary comedic actor Leslie Nielsen died today at the age of 84. He leaves behind a great resume of deadpan parody that includes the great spoofs Airplane! and Naked Gun. After the break is a video I found that highlights some of best moments of the two movies, so that… Read More
This Week In Viral – Cloverfield 2? March 1, 2009July 18, 2010That’s right, JJ Abrams spoke at WonderCon about the possibility of Cloverfield 2. Here is the video: Not much more than what he and Director Matt Reeves have said in the past, though it seems like they finally have a good idea for the sequel/spin off. Viral news on Angels… Read More
“Batman: Arkham City” Viral Discovered at Comic-Con July 24, 2011July 24, 2011So far we’ve seen the beginnings of a few viral campaigns at Comic-Con, and now we can add another to the list. Yesterday, MovieViral’s own Dan Koelsch discovered a code that was for the new Batman video game Arkham City. More after the break. Read More