“Skyline” Takes To YouTube For Final Marketing Push Dan Koelsch, November 12, 2010November 12, 2010 Universal Pictures’ and Rogue’s Skyline takes the latest trend in movies choosing high concept plots and stunning visuals over big names and takes it to the next level. The most recognizable name in the credits for this alien invasion film is probably Donald Faison of Scrubs fame, but the impressive special effects shown in trailers have garnered the film a lot of attention. With a budget of only $10 million, the strategy just might work. Now the marketing gurus are taking the film’s buzz straight to YouTube. YouTube star Philip Defranco has a Skyline playlist that consists of Skyline-related videos on four high profile accounts, two of which belong to him. The videos range from interviews (one of which includes how the low budget was achieved) to “How To Survive an ALIEN INVASION”. Check out all the videos below. You can also watch a recent Skyline-sponsored Kassem G video here. Skyline is directed by brothers Greg and Colin Strause, and written by Joshua Cordes and Liam O’Donnell. It opens in theaters today nationwide (and in the UK). Viral Marketing Viral Videos Phiip DeFrancoSkylinesxephilYouTube
Mark of the Spider-Man Viral Continues With Tagging Events Around Country, New York and Phoenix Tonight February 17, 2012March 21, 2012The new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, continued over the course of the past few days; following on from the operative hunts in 6 cities on Tuesday, the 30 selected ‘operatives’ who were successful, have received instructions via phone to meet up in certain places in their specific cities…. Read More
If Shakespeare Wrote The Big Lebowski… January 9, 2010February 18, 2011Have you ever wondered what The Big Lebowski would be like if a Shakespeare wrote it? Well, wonder no more, because your wildest dreams are now a reality. Filmmaker Adam Bertocci runs the website Run Leia Run, which usually sticks to creating Star Wars fanfare. Thankfully, he reached outside the… Read More
A New Batch of Surrogates Posters July 31, 2009July 31, 2009Busy day. IGN has posted some new billboards that are soon to hit the streets and show off the surrogates that you too can have as your very own! Especially if you want to look like Beckham or Angelina. Human Perfection. What Could Go Wrong? Well, when your innards are… Read More