Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4 Dan Koelsch, November 21, 2010 Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the Internet, for Underworld 4. Get the details after the break. The program’s slogan is “Turning Today’s Fans Into Tomorrow’s Stars”, and Sony looks to be doing just that with their two categories, casting calls and contests. Their contests look to include things like set visits and premiere invites that allow you to connect with the stars. Right now there are none going on, but there will soon be one for the Smurfs movie. Underworld is their only current virtual casting call, and you can download a page from the script from the website and submit a video with your audition. Below is the description of what Sony is looking for, as well as the basic instructions.Looking for someone to play a pivotal role as a female teenager in the upcoming sequel for the Underworld franchise. Audition materials consist of one (1) Audition Video containing person auditioning for the role reading the provided Script Side (“monologue for Selene”) and should be no longer than 2 minutes in length , one (1) headshot photo no more than 100K, and a brief description of credit highlights (if any). Download the Script Side (1-page script dialogue equivalent). Could this be the future of casting? The premise and function are not that new, but it’s rare to see a major studio and film take it on. I can imagine this is much easier on everyone, as actors can submit their best rendition of the work and the casting department can watch auditions at their discretion. Learn more about the program at Dread Central. Contests Viral Marketing Face of the FanSonySony PicturesUnderworld 4
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
We Are ODST – New Halo Game Viral September 8, 2009September 8, 2009Do you love bees? This is the question Bungie wanted to know the answer too when they kicked off their viral campaign for Halo 3. Headed by one of our favourite advertising groups, 42 entertainment, the Halo 3 campaign was one of the most successful game virals ever. Well, It… Read More
I think actresses Nicola peltz or Isabel Lucas might be agood choice for selene’s daughter! I would say megan fox but she cant act for shit!