Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie Dan Koelsch, December 9, 2010December 10, 2010 TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and quick results), the side effects are almost comically horrific, so could this possibly be real? The answer, as you may have guessed, is no. Some research quickly guided me to an upcoming movie starring Cooper called Limitless, which happens to be about a powerful top-secret drug that Cooper’s character finds. The simply yet ominously titled drug website, “The Clear Pill”, is crafty at playing it straight and avoiding any reference to the film or any companies/entities relating to any production. The drug apparently enhances your body enough to give you almost super abilities, but the side effects (including death if drug use is stopped) are brutal. The film’s plot revolves around a copywriter who “discovers a top-secret drug which bestows him with super human abilities. As his usage begins to change his life, he begins to consider the drug’s shadowy origins; meanwhile, a group of killers trails his every move.” Also starring Robert De Niro and Abbie Cornish, Limitless opens in theaters on March 18th, 2011. Oh, and in case you still had some doubt in your mind that the commercial is fake and for Limitless, call the toll free number 1-855-CLEAR-PILL, and they’ll set you straight. UPDATE:I got a package in the mail from NZT, check it out here. Viral Marketing Viral Videos Bradley CooperLimitless
Facebook Apps for “Pitch Perfect” and CBS’s “Vegas” September 13, 2012Two new Facebook Apps debuted recently for very different projects. Universal’s musical comedy Pitch Perfect comes out next month, and their Facebook app involves internet memes. The new CBS television drama Vegas might be more serious, but their Facebook app is just as glitzy. Get the details on both after… Read More
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More
Video Game Viral Round-Up: Splinter Cell Campaign; Bad Company 2 and Sony Mock Rivals March 18, 2010March 18, 2010We don’t usually cover video games, but there have been a bunch of viral updates on some big name games, as well Sony’s new Move technology. Find out more after the jump about the Splinter Cell viral campaign, Bad Company 2 taking a shot at Modern Warfare 2, and Sony… Read More