“Limitless” Viral: NZT Mails Out Drug Samples

Dan Koelsch,

Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break.

Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos.








We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures.


Read more about the Limitless viral campaign here.

Viral Marketing Viral Videos

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Comments (46)

  1. Don’t get it unless you retarded. Once you stop taking the drug, you pretty much die.

  2. yet now one has answered with”damn! these drugs are awesome! got to get more.” ……still waiting……….

  3. I have tried NZT and I must say three words AYH-MAY-ZING. I made $4550 in stock investments in just 3 days and the kicker….. I’ve never even looked at a share before hand. My only problem is I need more! I received mine from a very mysterious source that I havent been able to track down. Please does anyone know anything about this pill??? My career depends on having that pill. I will be reading this page daily for responses, please if you know anything let me know; as I would like to look into having it remade. The future with NZT is a future worth fighting for.

  4. I think that commercial there.
    I think that’s hilarious.
    They should put it on the comedy network.
    Just in the middle of telling you how to become amazing, they tell you that side effects may be serious, even lethal.
    Especially the “sudden” death one.
    What, am I just gonna drop to the ground and everything just shut off instantaneously if I stop taking the pill.
    That’s hilarious.

  5. I took NZT, and in a week discovered how to fix the side effects, including of course the sudden death flaw. Close to making a permanent retrovirus that will change my DNA to produce the thallanylzirconio-methyl-tetrahydro-triazatriphenylene. Luckily for me, I was already a billionaire before I got it, so I don’t need the money. My goal is just to ensure a minimum standard of living for every person on the planet, and locate aliens. Kthx!

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