“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More
“Anchorman 2” Instagram Contest Searches For Next Best Ron Burgundy November 17, 2013November 17, 2013Anchorman 2: The Legend Continues promotions have been appearing on ads ranging from Dodge trucks and Ben and Jerry’s latest flavor Scotchy Scotch Scotch to the most recent The Newsum Exhibit in Washington D.C. Paramount Pictures is going through a great deal of things to let you know this film… Read More
Tron Legacy: Flynn Lives Members Get Package For Finding Sam, Killing Recognizers May 1, 2010May 1, 2010The countdown to Space Paranoids Online is still going, and while you watch the time tick away, you may have shot down a few Recognizers in the process. As we reported, shooting down 99 of the tank-like vehicles gives you an achievement on Flynn Lives, if you are a member…. Read More
After seeing the video you *still* ate the pills? Yeah, I woulda downed those puppies in 3.5 seconds too. Are you feeling any smarter/quicker/stronger yet? 😉
He probably hasn’t answered because he’s too busy cleaning his apartment, or banging random asian chicks, or taking over the stock market. he doesn’t have time for you losers. lol
LOL http://NoveltyMeds.Com is similar to this but you can pick your own cures and send them to people even anonymously if you want.