Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Want To Smell Like Tony Stark? March 24, 2010March 24, 2010Iron Man 2, the sequel to the 2008 Blockbuster Iron Man directed by Jon Favreau and starring Robert Downey Jr., is nearing it’s much anticipated release, only 2 months away. Iron Man 2 is a movie that sells itself, much like The Dark Knight did back in 2008, but still… Read More
ARGs & Campaigns “The Fault In Our Stars” Fanatics Can Be In A Music Video Or Become Fan Ambassador April 10, 2014Can we finally make “French the Llama!” happen? Because Nerdfighters, we have so much cause to celebrate! You’ve undoubtedly been following in anticipation all the news leading up to The Fault in Our Stars hitting theaters over on the Vlogbrothers channel–and hopefully our site too . You’ve demanded your stars… Read More
The Office: More Wedding Site Updates Leading Up to the Big Day October 7, 2009October 7, 2009Tomorrow is the big day for Jim and Pam on The Office, as the two will finally tie the knot after 5+ seasons. We’ve reported before on the wedding site created for the couple as part of the show’s online viral presence, and now we have a bunch more updates… Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.