Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Find Your Temptation With “Tyler Perry’s Temptation” Tracker March 17, 2013March 19, 2013Tyler Perry’s Temptation is about a marriage counselor who gets bored in her own marriage and has an affair with an obsessive man, which leads to trouble. The film opens in theaters March 29th, but if you want to discover your own temptations, there’s an app for that. Read More
Has “The Dark Knight Rises” Viral Campaign Begun? December 7, 2011Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Read More
Tron Legacy: Encom to Hold Press Conference March 25, 2010October 18, 2011Just when we thought there might be a lull in the Tron Legacy viral after the Encom badges were issued, 42 Entertainment is keeping their foot on the pedal. It looks like those badges will come in handy next week, because Encom International will be holding a press conference on… Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.