Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Avengers S.T.A.T.I.O.N. Brings The Marvel Cinematic Universe To Times Square May 27, 2014May 26, 2014With the success of the Iron Man 3‘s Iron Man Tech Presented by Stark Industries, Thor: The Dark World‘s Treasures of Asgard, and Captain America: The Winter Soldier‘s Captain America: The Living Legend And Symbol Of Courage, Disney and Marvel have launched new exhibits to bring the Marvel experience closer… Read More
Dan’s High Five: 5 Places to Avoid If You Don’t Like Monsters October 25, 2009October 25, 2009It’s October, so the blogosphere is filled with Halloween-themed articles and lists. Why should we be any different? Last week we talked about zombies on the High Five, so this week we’ll move on to monsters. Sure a monster could turn up anywhere, but if you’ve seen enough monster movies,… Read More
The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow May 1, 2013May 1, 2013Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.”… Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.