Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
“Transcendence” Viral Site Delivers A Harrowing Message December 20, 2013A trio of trailers from Wally Pfister‘s Transcendence have been revealed over past few days, each of them having their own unique personality and narrator. While the first two don’t feature any footage, they do give us an idea of the plot of the film. But the third one is… Read More
Universal Studios Halloween Horror Nights To Get “Insidious 2” Experience August 10, 2013August 11, 2013If you aren’t scared enough from the Friday the 13th opening of Insidious 2 next month, Universal Studios is going to help you get your fix. Their annual Halloween Horror Nights will have a maze for the horror sequel called “Insidious: Into The Further”. Get the details in the press… Read More
TRON: Legacy iPhone Application Unlocks Golden Ticket July 23, 2010December 3, 2010We recently told you about a free TRON: Legacy iPhone application that enjoys both multiplayer and single player game modes, but it may serve as another purpose now. We’ve received a press release from Disney informing us of a new “golden ticket” that can be picked up from the ComiTRON… Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.