Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Watson Reviews Violin Online On Behalf of “Sherlock” March 20, 2013The BBC’s Sherlock has had a strong viral presence since debuting in 2010, as we’ve talked about before. The modern day retelling of Sherlock Holmes has a huge fanbase, including on Reddit, where someone recently found a review on the Cardiff Violin website done by John Watson on behave of… Read More
First Look At “Rise of the Planet of the Apes” Could Lead to Virals April 11, 2011April 11, 2011WETA has unveiled our first look for Rise of the Planet of the Apes on the official Facebook Page. The four second clip is just a tease for coming events that are to hit later this week. Hit the jump to see the four second sneak peek and stay tuned… Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.