Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More
Check Out All The Tron Legacy Banners Released So Far July 19, 2010July 19, 2010As we have briefly mentioned before, Disney has been releasing Tron Legacy billboard banners periodically throughout the year. In fact, Disney bought out a billboard in Los Angeles for the entire year just to promote this film. Click through to see all seven billboard images so far, including the most… Read More
Viral Video Round Up: Les Miserables, American Psycho, Scary Movie 5, And More! April 7, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.