Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign February 22, 2014As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before… Read More
Tron Legacy Soundtrack Release Date Announced September 27, 2010Finally, after much speculation, the official release date has been announced for the soundtrack to Tron Legacy. For those who don’t know why it’s so anticipated, the entire film was scored by Daft Punk. You can pick up your copy of the soundtrack on November 22nd, and there are a… Read More
Buy Your Own Slusho-Drinking Bad Robot! December 19, 2010Entertainment Earth (via Collider) has a great gift for those J.J. Abrams fans this holiday season. You can buy a statue of the Bad Robot Productions mascot, complete with his own little Slusho drink! Take a look and get the details after the break. Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.