Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Watch Director Sam Mendes’ First Video Blog for “Skyfall”, the Next James Bond Film February 22, 2012February 22, 2012At the beginning of this month, we were treated to the first official image (above) from the upcoming James Bond film Skyfall. Just a few weeks later, we now have the first video blog from director Sam Mendes, which you can watch after the break. Read More
DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con June 24, 2011June 25, 2011With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a… Read More
Conan O’Brien Announces The Name of His New Show September 1, 2010Conan O’Brien comes back to television in just two months, and despite some innovative commercials that have already aired, his new TBS show still does not have a name…until now. Watch the video after the break where O’Brien finally announces the show’s unique title. Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.