Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Conventions Zach Braff Wants You To Help Make His Next “Garden State”-Style Film April 24, 2013On the heels of the successful Veronica Mars Kickstarter campaign, Zach Braff has thrown his hat into the crowdsourcing ring with his next film project, Wish I Was Here. A film that would be a companion piece to his only directorial effort, Garden State. Find out more about the movie… Read More
D23 & Jim Hill Investigate Brad Bird’s Tomorrowland Conspiracy February 8, 2013Formerly known as 1952, Brad Bird’s Tomorrowland is up an running and getting ready for production as it’s set for a December 2014 release. The film is ripe for viral potential as the 1952 mystery box that inspired the Damon Lindelof screenplay is stacked with vintage Disney paraphernalia and other… Read More
This Week In Viral – New Forum Edition April 19, 2009March 27, 2010With our forum going through a transition phase during our upgrade, getting all the viral info is a bit complicated, so here’s just a brief review of some updates this week. Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.