Could New Spider-Man Set Photos Lead To A Viral? Dan Koelsch, January 18, 2011 The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? You can see all the Los Angeles set images at The Daily Blam, but below is the one I’m talking about. In it, we see the van for The Daily Bugle, the famed New York newspaper that Peter Parker will (eventually) work for. What’s interesting about the van is the contact information. There’s both a website, TheDailyBugle.com, and two phone numbers, 212-153-READ and 212-153-3080. Unfortunately, both are dead ends, as the link just takes you to the Mid-Ohio Comic-Con website for some reason, and the two numbers are not in service. With the film still 18 months away, however, these could end up being used for a campaign later on. The untitled Spider-Man reboot is directed by Marc Webb and stars Andrew Garfield as the non-caped crusader and Emma Stone as Gwen Stacy. Columbia Pictures releases the film in theaters on July 3, 2012. Viral Marketing Spider-Man
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More
Compete In “The Great Gatsby” Fan Art Challenge For A Chance To Win A Trip To NYC For The Premiere April 7, 2013Warner Bros. has been pumping out a number of posters for the upcoming feature film adaptation of The Great Gatsby, but now it’s your turn to take the wheel and create your own art for the film and hopefully win a trip to New York City in the process. Details… Read More
Help Choose The Ending of the “Clue”-centric 100th Episode of the TV Show “Psych” March 25, 2013To celebrate the 100th episode of the long-running USA comedic detective series Psych, they’re allowing fans to dictate how the show ends live on the air. To find out more about the episode and how you can participate in the vote this Wednesday, hit the jump for details. Read More
I don’t think these pics are the start of a viral campaign, but I do think there will be one. It’s a little early, but hopefully something will start up later in the year.