Ford Creates Reality Show To Promote Focus Dan Koelsch, January 20, 2011 Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Ford Focus Rally America debuts on Hulu.com on February 6th and will run for 5 weeks. The interactive reality show was created by the producers of The Amazing Race and will pair with the promotional website to allow the viewer to get in on the action. The show has six teams of contestants travelling across the country, each in a Ford Focus of course, with the ultimate goal of winning one of the new cars and $100,000. Online, you the audience can play along by picking a team and competing in challenges, recruiting other players, and even helping the contestants make decisions. The key incentive for you to participate is the chance to win prizes, including a Ford Focus. This is actually a pretty cool idea. Sure, it shamelessly plugs a particular product, but so does every other reality show, so at least we get the plugging straight from the source. Plus, it actually gets the audience involved in a fun way with good incentives, and any chance I have to win a car is worth my time. Check out the website for more details on the promotion and to meet the contestants. What do you think of the Ford Focus Rally? Contests Viral Marketing Viral Videos ContestsFordFord Focus RallyViral video
‘Guardians Of The Galaxy’ Honest Trailer Proves It’s Why The Film Is Just Space Avengers December 9, 2014By now, nearly every hit film will be subject to some sort of scrutiny from the likes of CinemaSins or ScreenJunkies’ Honest Trailer. We have yet to see a video from the former, but the latter has just posted their Honest Trailer for James Gunn’s Guardians of the Galaxy. The… Read More
Watch The ‘Big Hero 6’ Sizzle Reel Shown At NYCC October 9, 2014October 9, 2014Of the trailers we have seen promoting Big Hero 6, the most recent one has shown the most footage of the masked villain, Yokai. With Disney’s latest animated film making yet another press tour over at the New York Comic-Con, the studio was kind enough to show audiences brand new… Read More
Instant YouTube Sensation Gets a Documentary March 3, 2010March 2, 2010It’s usually hard to guess what’s going to become a viral sensation on YouTube, but sometimes a video will skyrocket to the top, even making regular TV news broadcasts. Such is the case for the video uploaded two weeks ago in which an elderly white guy beats up an African… Read More