Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Ford Creates Reality Show To Promote Focus

Dan Koelsch, January 20, 2011

Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break.

Ford Focus Rally America debuts on Hulu.com on February 6th and will run for 5 weeks. The interactive reality show was created by the producers of The Amazing Race and will pair with the promotional website to allow the viewer to get in on the action. The show has six teams of contestants travelling across the country, each in a Ford Focus of course, with the ultimate goal of winning one of the new cars and $100,000. Online, you the audience can play along by picking a team and competing in challenges, recruiting other players, and even helping the contestants make decisions. The key incentive for you to participate is the chance to win prizes, including a Ford Focus.





This is actually a pretty cool idea. Sure, it shamelessly plugs a particular product, but so does every other reality show, so at least we get the plugging straight from the source. Plus, it actually gets the audience involved in a fun way with good incentives, and any chance I have to win a car is worth my time. Check out the website for more details on the promotion and to meet the contestants.


What do you think of the Ford Focus Rally?

Contests Viral Marketing Viral Videos ContestsFordFord Focus RallyViral video

Post navigation

Previous post
Next post

Related Posts

“Prometheus” Viral Video: Peter Weyland’s TEDTalk from 2023 (Updated)

February 28, 2012December 28, 2012

This week it was revealed that Guy Pearce would be the link to the original Alien films, playing Peter Weyland (of Weyland-Yutani), an entrepreneur who owns The Prometheus. In a video released today by TED, you can see Peter delivering a keynote at TED2023, as envisioned by Ridley Scott. More…

Read More

All Your O Belong to H.G. Wells!

September 21, 2009September 21, 2009

The Google mystery has been solved! In Google’s own bit of mysterious viral like antics, the online world has been discussing the meaning of the unusual appearance of UFO’s on Google’s homepage. First appearing on the 5th of September and crashing this site with the amount of traffic generated, Google…

Read More

Viral Video: Academy Award Winning Movie Trailer

March 11, 2010March 10, 2010

Have you ever felt like every movie campaigning for an Academy Award was the same, or at least promoted the same way? Well, the guys behind Britanick Comedy think so, so they put together a faux trailer that shows just how easy it is to make an Oscar-worthy ad. Check…

Read More

Comments (2)

  1. John says:
    January 25, 2011 at 4:39 am

    fake

  2. USB 3G says:
    May 12, 2011 at 2:52 am

    Oh thanks, i appriciate that!

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.