Ford Creates Reality Show To Promote Focus Dan Koelsch, January 20, 2011 Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Ford Focus Rally America debuts on Hulu.com on February 6th and will run for 5 weeks. The interactive reality show was created by the producers of The Amazing Race and will pair with the promotional website to allow the viewer to get in on the action. The show has six teams of contestants travelling across the country, each in a Ford Focus of course, with the ultimate goal of winning one of the new cars and $100,000. Online, you the audience can play along by picking a team and competing in challenges, recruiting other players, and even helping the contestants make decisions. The key incentive for you to participate is the chance to win prizes, including a Ford Focus. This is actually a pretty cool idea. Sure, it shamelessly plugs a particular product, but so does every other reality show, so at least we get the plugging straight from the source. Plus, it actually gets the audience involved in a fun way with good incentives, and any chance I have to win a car is worth my time. Check out the website for more details on the promotion and to meet the contestants. What do you think of the Ford Focus Rally? Contests Viral Marketing Viral Videos ContestsFordFord Focus RallyViral video
Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand August 11, 2014August 11, 2014We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More
Funny People Randy Doc Part 2 July 20, 2009April 3, 2010Just last week, Funnyordie.com released Part 1 of their documentary on Randy, the character played by Aziz Asanri in Judd Apatow’s Funny People. This Sunday, the site released Part 2 of the documentary. Check it out below. Raaaaaaaandy – Part 2 (Funny People) from Aziz Ansari Funny People, directed by… Read More