Ford Creates Reality Show To Promote Focus Dan Koelsch, January 20, 2011 Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Ford Focus Rally America debuts on Hulu.com on February 6th and will run for 5 weeks. The interactive reality show was created by the producers of The Amazing Race and will pair with the promotional website to allow the viewer to get in on the action. The show has six teams of contestants travelling across the country, each in a Ford Focus of course, with the ultimate goal of winning one of the new cars and $100,000. Online, you the audience can play along by picking a team and competing in challenges, recruiting other players, and even helping the contestants make decisions. The key incentive for you to participate is the chance to win prizes, including a Ford Focus. This is actually a pretty cool idea. Sure, it shamelessly plugs a particular product, but so does every other reality show, so at least we get the plugging straight from the source. Plus, it actually gets the audience involved in a fun way with good incentives, and any chance I have to win a car is worth my time. Check out the website for more details on the promotion and to meet the contestants. What do you think of the Ford Focus Rally? Contests Viral Marketing Viral Videos ContestsFordFord Focus RallyViral video
District 10: Blomkamp Wants Sharlto Back August 17, 2009August 18, 2009Our friends at /Film have an article about Neill Blomkamp talking about a District 9 sequel and how he wants Sharlto Copley (Wikus van de Merwe) back in it. I don’t think I’m alone when I say…how could they make a sequel without Wikus? Is there anything they could do… Read More
Tron Legacy: Protest To Be Held at Press Conference? March 28, 2010March 28, 2010The much-anticipated Tron Legacy Encom Press Conference is being held in less than two weeks, but the question still remains as to what to expect. 42 Entertainment likes to do things big, as evidenced in their viral for The Dark Knight. New evidence has come to light that could mean… Read More
SNL Takes On The Sopranos, Catfish, and More! January 27, 2013Maroon 5 lead singer and The Voice judge Adam Levine hosted Saturday Night Live this weekend, and with him came the return of The Lonely Island. After the break, check out some of the clips from the show including the Sopranos version of The Carrie Diaries, and a parody of… Read More