Rebecca is Looking for the Perfect “Roommate” Michael Lee, January 21, 2011January 21, 2011 Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact the person by calling a phone number. Should you call Rebecca (Leighton Meester) at (866) 666-6001, she tells you she needs a roommate and states that “We can share everything…” and concludes with Meester yelling “I just want to be your friend” before going into a rage. Sony is also including the usual forms of social media interaction by creating accounts for Facebook, Twitter, and Youtube. So give it a try, are you willing to let Rebecca be your roommate? Source: Mashable Viral Marketing The Roommate
Vote “A. Zombie” For President August 21, 2012August 21, 2012Thanks to AMC Networks’ ongoing battle with DISH Network, we’ve gotten a pretty fun viral campaign. First we had both a viral video for The Walking Dead that had zombies scaring New Yorkers, then a contest where you could win $4,000 and other prizes. Their next endeavor is a campaign… Read More
Watch Disney Channel’s Sneak Peek of Tron Legacy September 10, 2010Usually the Disney Channel isn’t much good for anything except the occasional Pixar film, but their ‘sneak peek’ into Disney’s Tron Legacy actually has some pretty cool battle footage. The video is hosted by stars Olivia Wilde and Garrett Hedlund, and you can watch it after the jump. Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More