Rebecca is Looking for the Perfect “Roommate” Michael Lee, January 21, 2011January 21, 2011 Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact the person by calling a phone number. Should you call Rebecca (Leighton Meester) at (866) 666-6001, she tells you she needs a roommate and states that “We can share everything…” and concludes with Meester yelling “I just want to be your friend” before going into a rage. Sony is also including the usual forms of social media interaction by creating accounts for Facebook, Twitter, and Youtube. So give it a try, are you willing to let Rebecca be your roommate? Source: Mashable Viral Marketing The Roommate
Last Minute Funny People Viral – Cute Kittens July 31, 2009July 31, 2009Jonah Hill plays Leo Koenig in Judd Apatow’s Funny People. If you’ve seen some the footage and trailers for the film, you may remember Leo talking about making cute kitten videos and posting them on YouTube. Well he did it. On the character’s official YouTube channel, this video (uploaded today)… Read More
Super 8: STIES Site Has Updated Printout October 15, 2010Briefly: The printout available on ScariestThingIEverSaw.com has been updated to include the line “Meet me at 4D and 5O’s last leg. Bring the foghorn and the unexpected title.” Check out Unfiction on speculation as to what this could mean for the Super 8 ARG, though we have yet to figure… Read More
Sony Brings “Heavy Rain” to the ARG World! January 30, 2010January 30, 2010This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own… Read More