Rebecca is Looking for the Perfect “Roommate” Michael Lee, January 21, 2011January 21, 2011 Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact the person by calling a phone number. Should you call Rebecca (Leighton Meester) at (866) 666-6001, she tells you she needs a roommate and states that “We can share everything…” and concludes with Meester yelling “I just want to be your friend” before going into a rage. Sony is also including the usual forms of social media interaction by creating accounts for Facebook, Twitter, and Youtube. So give it a try, are you willing to let Rebecca be your roommate? Source: Mashable Viral Marketing The Roommate
Alice: Photos and Video of the Takeover December 4, 2009This morning was the ‘White Rabbit Takeover’, where (among other things) people dressed like rabbits in suits and walked around New York City. Why, you ask? It was a promotional event for SyFy’s new original mini-series “Alice”, based of course on the famous “Alice in Wonderland”. Yesterday we posted pictures… Read More
Paranormal Activity: Viral Marketing At Its Best October 27, 2009January 8, 2010The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral… Read More
‘Interstellar’ Oculus Rift Coming To Select Theaters October 3, 2014Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a… Read More