SyFy’s “Being Human” To Be First Series With TV Tagging Dan Koelsch, January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor.The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series. Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on.Source: Business Wire Viral Marketing AppBeing HumaniPhoneSyFy
Super 8: New Print Out On STIES Shows Air Force Base ID Badges November 15, 2010November 16, 2010We last left off on the Scariest Thing I Ever Saw (STIES) website over two weeks ago with a chatlog between Josh Minker and Mr. Anonymous. Now we have a new update in the Super 8 viral, as the most recent print out shows beat-up ID badges from Nellis Air… Read More
Climb The Wall: “Game Of Thrones 3D”Art Hit The Streets Of London February 19, 2014February 19, 2014To celebrate the release Game of Thrones: The Complete Third Season on DVD and Blu-ray, HBO Europe commissioned some incredible 3D mural in London for its marketing campaign. Hit the jump to check them all out, and to see what a couple of fans did to be a part of the… Read More
‘The Counselor’ Viral Clip Has Michael Fassbender Buying Sexy Lingerie October 16, 2013Michael Fassbender may not be interested in doing an Oscar Campaign for 12 Years A Slave, but the guy sure does love to get into a viral marketing campaign mood. Last year we saw him in a couple of viral videos for Ridley Scott’s Prometheus. Now he is doing it… Read More