SyFy’s “Being Human” To Be First Series With TV Tagging Dan Koelsch, January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor.The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series. Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on.Source: Business Wire Viral Marketing AppBeing HumaniPhoneSyFy
“The Girl with the Dragon Tattoo” Viral Leaks Footage and New Site October 20, 2011October 20, 2011The Girl with the Dragon Tattoo has some very exciting new viral activity and it requires some sharp eyes or knowledge of the source material. For those who are unfamiliar with the story disgraced publisher Steig Larsson (Daniel Craig) has been hired by Henrik Vanger, the former CEO of Vanger… Read More
Viral In-Depth: Iron Man 2 July 31, 2009June 6, 2010As you may have heard from our Comic-Con podcast, or more likely from our forum, Iron Man 2 kick started their viral campaign during Comic-Con weekend. Here’s a more in-depth look at all the viral so far. The viral for Iron Man 2 has so far centered around Stark Industries,… Read More
Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere June 12, 2011June 12, 2011Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca… Read More