SyFy’s “Being Human” To Be First Series With TV Tagging Dan Koelsch, January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor.The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series. Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on.Source: Business Wire Viral Marketing AppBeing HumaniPhoneSyFy
Times Square Video Hack Turns Out To Be Viral For ‘Limitless’ March 18, 2011October 7, 2013On Sunday, a video was posted to YouTube that got people wondering whether it was real or fake. In it, a man shows off an iPhone transmitter he invented that allows video to be transmitted to any screen the receiver is near. He demonstrated it in Times Square, including on… Read More
Did A ‘Contagion’ Viral Quit Before It Started? August 31, 2011August 31, 2011Over at Bloody-Disgusting, they have posted a large group of hi-def photos for the upcoming “viral” flick, Contagion. Of particular note, one of said pictures has what very well could have been a viral campaign in the making, but with the film coming out next week, why did we see… Read More
“Tangled” Round Up: Contest, Ads, And Interviews October 25, 2010Disney’s Tangled had a huge jump in their marketing not to long ago, and as expected it was the first of many more to come. A few wanted/found videos uploaded to YouTube aren’t the only things Tangled is giving us, though. Learn about Tangled sweepstakes, wanted ads, and more after… Read More