SyFy’s “Being Human” To Be First Series With TV Tagging Dan Koelsch, January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor.The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series. Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on.Source: Business Wire Viral Marketing AppBeing HumaniPhoneSyFy
New Viral Site For Stephen King’s “Bag of Bones” November 10, 2011A new viral website for A&E’s upcoming two-part miniseries “Bag of Bones,” which is based the Stephen King bestselling novel, was discovered yesterday – and it looks pretty interesting. Dark Score Stories gives you an interactive way to explore the background of some of the main characters, who narrate several… Read More
New “Total Recall” Viral Website Says No to Rekall June 13, 2012July 8, 2012A few months ago, a viral website for Columbia Pictures’ Total Recall remake. The site was that of the company featured in the film, Rekall. The site has now become fully active, but there’s another website that wants you think twice about going to Rekall. Get the details after the… Read More
Cool Motion Poster for The Other Guys March 26, 2010August 26, 2010Adam McKay’s (Anchorman, Talladega Nights) The Other Guys opens in August, but very little from the movie has been seen, despite its big name actors. Mark Wahlberg and Will Ferrell star as two mismatched New York City detectives who seize an opportunity to step up like the city’s top cops… Read More