SyFy’s “Being Human” To Be First Series With TV Tagging Dan Koelsch, January 24, 2011January 24, 2011 If you’re already a fan of SyFy’s new show Being Human after just one episode, then you’re in luck. The series, a BBC remake about a werewolf, vampire, and ghost that live together, is teaming up with App makers Shazam to make for a more interactive experience. Shazam makes an app that lets you identify songs anywhere just by having your device listen. Shazam is taking that concept and moving it over to television by letting viewers tag episodes to get exclusive web content, enter into contests, and eventually even purchase music heard on the show. While the tech (especially from Shazam themselves) has been tested on TV before, this will be the first time “TV Tagging” will be used for an entire series. Below is what Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy had to say about the endeavor.The audience reaction to ‘TV Tagging’ on Syfy with Shazam was immediate and impressive, providing new opportunities for our advertising partners. After researching the viewers’ reaction and their willingness to engage with this new technology and embrace a whole new behavior – tagging the TV – we knew we had to extend the concept to a whole series. Hopefully this paves the way to a more interactive TV experience that sci-fi movies often show us, and that companies like Google have been recently working on.Source: Business Wire Viral Marketing AppBeing HumaniPhoneSyFy
“The Muppets” Want to Wish You a Happy Halloween October 31, 2011November 23, 2011The Muppets’ latest trailer may have been the final parody trailer, but it isn’t necessarily the last we will be seeing of the parody campaign. To commemorate Halloween, the studio has sent us an exclusive Halloween card from The Muppets featuring Ms. Piggy, Kermit the Frog, and Rizzo the Rat… Read More
Project Prometheus Gives Us A Look At David 8’s “Emotions” April 17, 2012April 17, 2012Earlier today, a new Prometheus viral video featuring Michael Fassbender as the Weyland Industries android, David 8, premiered online. The ad was a sort of mock-interview in which an off-screen voice asked David a series of questions, one of which being “David, what makes you sad?” The robot then displayed… Read More
‘Jurassic World’ Viral Video Introduces InGen’s New Head Security February 11, 2015February 11, 2015We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the… Read More