USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More
“Oz The Great & Powerful” Interview: Michelle Williams & Rachel Weisz Talk Wire Work; Sam Raimi Perfects 3D March 4, 2013March 4, 2013A few weeks ago we were invited to attend the press conference for the new Disney film Oz The Great and Powerful, directed by Sam Raimi. The film stars James Franco as the titular character seeking to become better than a good man and becoming a great one. Opportunity comes… Read More
“The Amazing Spider-Man” Dead Drops Found, Countdown Ends This Morning February 14, 2012March 21, 2012Yesterday we reported that there dead drops in various cities as part of Sony’s The Amazing Spider-Man viral campaign. Since all the items have now been collected, the viral website’s countdown is out in the open for everyone to see. Now what? Read More