USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
12 Days of Viral – DAY NINE December 21, 2009December 20, 2009On the ninth day of viral, my movie gave to me….. Cell phones for calling Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others… Read More
Video of Static Precedes “Man of Steel” Website [Updated] April 12, 2013April 12, 2013The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break. Read More