USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance January 21, 2011Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. Read More
SNL Takes On The Sopranos, Catfish, and More! January 27, 2013Maroon 5 lead singer and The Voice judge Adam Levine hosted Saturday Night Live this weekend, and with him came the return of The Lonely Island. After the break, check out some of the clips from the show including the Sopranos version of The Carrie Diaries, and a parody of… Read More
Dreamworks’ “Puss In Boots” Gets a Motion Poster August 24, 2011August 24, 2011While many may think that the Shrek series has run its course, Dreamworks figures it can wring out some more money with Puss In Boots, a prequel spin-off focused on the lovable sword fighting cat voiced by Antonio Banderas. Dreamworks has released a motion poster for the film, and its… Read More