USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
See Blueprint of “X-Men: Days of Future Past” Sentinels Head August 14, 2013The Twitter account for next May’s X-Men: Days of Future Past has been posting some cool content lately, and yesterday they tweeted out a sketched blueprint of the head of a Sentinel, the large robots in the future that protect humans from mutants. Take a look after the break. Read More
Experience an Interactive Version of Oscar-Nominated “Moonrise Kingdom” Screenplay January 17, 2013Briefly: While some may think that Wes Anderson’s Moonrise Kingdom was snubbed for a Best Picture nomination at this year’s 85th Annual Academy Awards, no one is surprised that the quirky adventure’s script got a nomination in Writing: Original Screenplay category. Now you can read the screenplay yourself, along with… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More