USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
Infiltrate Encom International With A New Tron Legacy Viral Game March 10, 2010March 10, 2010Have you ever wanted to infiltrate Enocm International? Well, now you can. A new Tron Legacy viral game can help you out – if you’re worthy. The game was found within the most recent update on the FlynnLives discussion forums. It leads us to Arcade Aid, which seems to be… Read More
“The Amazing Spider-Man 2” Viral Campaign’s Counts Down To Electro’s Arrival December 11, 2013December 11, 2013The first trailer for The Amazing Spider-Man 2 dropped last week, and at first glance there were no hidden links that appeared during the trailer’s 2:41 runtime. But that depends on what kind of resolution you are seeing it at. In the days after it was announced that Spider-Man would… Read More
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More