USA Network Creates Interactive Game Ad for iPad Websites Dan Koelsch, January 29, 2011 The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game that involves text on the site itself to unlock a teaser video for White Collar. Watch a video of the ad after the break. HTML5 Gamified Banner Ad on the iPad from Glow Interactive on Vimeo. Source: Mashable Viral Marketing iPadUSA NetworkWhite Collar
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
2012: New Frost Video, and Remember Those Phones From The Drop Locations? November 10, 2009November 11, 2009Charlie Frost is back with a new video in his latest blog. With the movie coming out in just three days and Frost’s videos coming few and far between, it begs the question: Is this Charlie Frost’s last video? This one is pretty funny, so check it out. In other… Read More
‘Jurassic World’ Viral Video Introduces InGen’s New Head Security February 11, 2015February 11, 2015We’ve already seen some great viral content from Jurassic World. The film takes place some 20 odd years after the events of the first film, with Masnari, a new conglomerate, acquiring InGen and opening the park doors once more. Of course their are other nefarious things going on in the… Read More