Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions Dan Koelsch, February 1, 2011 Fox Searchlight’s comedy Cedar Rapids debuted to mostly positive reviews at the Sundance Film Festival last week. They started some viral goodies for us, and now they have expanded to include another website, this time focusing on John C. Reilly’s character Dean Ziegler. Ziegler, nicknamed Deanzie, is an insurance agent that main character Tim Lippe (Ed Helms) meets at a convention in Cedar Rapids, IA. He’s a rather brash character, so it’s no surprise that his “Deanzie’s Guide to ‘Business’ Conventions” is hosted on the website DeanzieParty.com. Read all 5 of the innocently-titled sections to learn how to really get the full experience at a business convention. There’s also some clips from the film.Cedar Rapids opens in limited theaters on February 11th. Viral Marketing Cedar Rapids
Watch Today’s “Man of Steel” Premiere Live Webcast June 10, 2013June 9, 2013Warner Bros.’ Man of Steel has its world premiere today in New York at 5:30PM EDT, and you can watch the live broadcast of the red carpet right here. Fans can submit questions and comments during the live feed, using #manofsteel or #manofsteelpremiere. Watch the embedded video of the broadcast… Read More
“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown April 13, 2013April 13, 2013It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new… Read More
News Dimension Films Would Rather Find Release Date for “Apollo 18” Than Update Its Viral Campaign June 1, 2011June 1, 2011In what was suppose to be one rather exciting viral marketing campaigns of 2011, has turned into a figment of your imagination. Perhaps it’s due to the fact that Apollo 18 cannot find a solid release date. Box Office Mojo is reporting that the release date has shifted for a… Read More