Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions Dan Koelsch, February 1, 2011 Fox Searchlight’s comedy Cedar Rapids debuted to mostly positive reviews at the Sundance Film Festival last week. They started some viral goodies for us, and now they have expanded to include another website, this time focusing on John C. Reilly’s character Dean Ziegler. Ziegler, nicknamed Deanzie, is an insurance agent that main character Tim Lippe (Ed Helms) meets at a convention in Cedar Rapids, IA. He’s a rather brash character, so it’s no surprise that his “Deanzie’s Guide to ‘Business’ Conventions” is hosted on the website DeanzieParty.com. Read all 5 of the innocently-titled sections to learn how to really get the full experience at a business convention. There’s also some clips from the film.Cedar Rapids opens in limited theaters on February 11th. Viral Marketing Cedar Rapids
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
Contest: “Game of Thrones” Comic-Con Swag Bag July 26, 2012August 4, 2012While I myself have not seen or read Game of Thrones in any of its incarnations, both the HBO television show and novel series (A Song of Ice and Fire) are wildly popular. Thus, the panel for the series at San Diego Comic-Con this year was one of the highlights… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More