Cedar Rapids: Deanzie’s Guide To ‘Business’ Conventions Dan Koelsch, February 1, 2011 Fox Searchlight’s comedy Cedar Rapids debuted to mostly positive reviews at the Sundance Film Festival last week. They started some viral goodies for us, and now they have expanded to include another website, this time focusing on John C. Reilly’s character Dean Ziegler. Ziegler, nicknamed Deanzie, is an insurance agent that main character Tim Lippe (Ed Helms) meets at a convention in Cedar Rapids, IA. He’s a rather brash character, so it’s no surprise that his “Deanzie’s Guide to ‘Business’ Conventions” is hosted on the website DeanzieParty.com. Read all 5 of the innocently-titled sections to learn how to really get the full experience at a business convention. There’s also some clips from the film.Cedar Rapids opens in limited theaters on February 11th. Viral Marketing Cedar Rapids
“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown April 13, 2013April 13, 2013It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new… Read More
Special Tron-Inspired Covers To Debut For Upcoming Marvel Comics October 19, 2010October 19, 2010While the big Disney/Marvel news this week may have been the official announcement of Disney taking over distribution of Marvel films from Paramount, we are seeing other ways in which Disney’s new ownership of the comics brand is taking effect. Disney is promoting its upcoming Tron Legacy by changing some… Read More
Play The ‘Source Code’ Social Media Game March 10, 2011May 12, 2011Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken… Read More