Robert Rodriguez’s Newest Film Stars Kobe Bryant Dan Koelsch, February 3, 2011 We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being a fierce competitor). The film will debut on Nike’s Facebook page on February 19th, the weekend of the NBA All-Star Game. See the first two trailers after the break, as well an interview with Rodriguez and Bryant and the poster. As you can tell from the trailers and posters below, the film will have cameos from Bruce Willis, Danny Trejo, and Kanye West. Willis and Trejo are both Rodriguez regulars, but it will be interesting to see how West plays into all of this. The ads are very Machete-like, but with Sin City-like visuals.Source: LA Times Viral Marketing Viral Videos Kobe BryantNikeRobert RodriguezShort film
Fifth and Possibly Final “Man of Steel” Trailer Brings the Action May 22, 2013Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break. Read More
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer August 30, 2011Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. Read More
12 Days of Viral – DAY FOUR December 16, 2009December 17, 2009On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun… Read More