Robert Rodriguez’s Newest Film Stars Kobe Bryant Dan Koelsch, February 3, 2011 We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being a fierce competitor). The film will debut on Nike’s Facebook page on February 19th, the weekend of the NBA All-Star Game. See the first two trailers after the break, as well an interview with Rodriguez and Bryant and the poster. As you can tell from the trailers and posters below, the film will have cameos from Bruce Willis, Danny Trejo, and Kanye West. Willis and Trejo are both Rodriguez regulars, but it will be interesting to see how West plays into all of this. The ads are very Machete-like, but with Sin City-like visuals.Source: LA Times Viral Marketing Viral Videos Kobe BryantNikeRobert RodriguezShort film
Tron Legacy: Viral Site Unlocks More Answers, Questions March 25, 2010December 3, 2010A new viral site for Tron Legacy has been discovered within the ArcadeAid.com website. The site, Cheat Code, allows members to enter the names of Encom employees and get their password and username to login into the Employee Intranate. Once logged in, players can sift through emails sent between various… Read More
Featured App: George R. R. Martin’s A World of Ice and Fire December 5, 2012December 5, 2012There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online… Read More
“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face May 16, 2012May 19, 2012Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland… Read More